FairWinds Partners Sees New gTLDs Inspiring New Internet Business Model

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• Publié par: fairwinds-partners-llc
• Nombre de lectures: 8
• Langue: English

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FairWinds Partners Sees New gTLDs Inspiring

New Internet Business Model

PR Newswire

WASHINGTON, June 13, 2012

WASHINGTON

,

June 13, 2012

/PRNewswire/ -- Today, the Internet Corporation

for Assigned Names and Numbers (ICANN) published the list of the 1,930

applications it received for new gTLD extensions – applications for everything

from .CITY to .BRAND to .PHRASE. FairWinds Partners, the leading domain

name strategy consulting firm, co-founded and run by Managing Partners Josh

Bourne and Phil Lodico, said, "Today is an exciting day for the Internet: the

Internet business model as we know it is gone and a new era begins.

Businesses will have to innovate to stay on the cutting edge of the Internet

frontier."

As the leading domain name advisor to major brands, FairWinds has worked to

educate companies about the program and to help them reach a decision that

best fulfills their business goals. We have worked to correct misinformation in

the marketplace and aid brands that chose to apply in navigating ICANN's

lengthy and constantly changing application process, as well as companies that

did not apply to ensure they are kept well informed and prepared to respond to

this massive shift in Internet addressing.

There has been an ongoing debate about the benefits and risks of the New

gTLD Program. However, for better or worse, would-be applicants had to

consider participating in this new Internet world once the program was

approved by ICANN's Board on

June 20, 2011

. It was on that day that brand

owners had to begin to truly weigh the options of applying for new gTLDs,

taking into consideration whether new gTLDs hold the potential opportunity for

innovation or whether they should risk being "left behind" in an unknown future

chapter of the Internet.

FairWinds filed 130 new gTLD applications for 50 of the world's biggest brand

owners, as well as advised companies who chose not to apply on next steps.

We look forward to continuing our work at the Internet's frontier as the New

gTLD Program continues to move forward. With almost 2,000 total new gTLD

applications, the Internet is poised to change significantly, and FairWinds will

continue to help brands optimize their place in the domain name space.

FairWinds works with clients to improve the efficiency and effectiveness of their

online branding efforts through the optimal ownership and use of domain

names, social media usernames, and gTLD extensions.

CONTACT: Samantha Demetriou, [phone],

[e-mail]