Magazine Turns Up The Heat With AR Issue

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• Publié par: aurasma
• Nombre de lectures: 22
• Langue: English

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Magazine Turns Up The Heat With AR Issue

PR Newswire

LONDON, July 4, 2012

LONDON

,

July 4, 2012

/PRNewswire/ -- Leading celebrity magazine, heat, has

created extra virtual content for avid readers using an augmented reality app.

Heat has teamed up with Engine Creative and Aurasma, the world's leading

augmented reality platform, to create the very first AR issue in time for the

launch of new showbiz and music channel 'heat TV' on

Tuesday, July 3rd

.

To watch a video of the heat extra app in action, visit:

http://www.youtube.com/watch?v=C1vmvrUteG0&feature=player_embedded

The collaboration has involved Engine Creative working alongside the heat

editorial team to create exclusive 'augmented' content for readers to access

via their smartphone or tablet devices.

The creative agency has also developed a standalone App, 'heat extra', using

the Aurasma AR platform for both iOS and Android systems that readers can

download for free. The App acts as the gateway to all of the exclusive content

as they flick through the pages of the magazine, providing a truly interactive

and engaging reading experience.

The

July 3rd

issue of heat magazine features a twelve page entertainment

special with AR content within features including:

An insight into the guilty pleasures of David Walliams

Louis Walsh's top five celebrities

An opportunity to join Leona Lewis on the farm!

The special issue will also feature an interactive AR treasure hunt giving the

325,000 readers the chance to win a range of prizes by hunting down the heat

TV icon in one of the exclusive AR pages within the magazine. The game aims

to generate awareness of heat TV, a new music and celebrity based cable

channel to be launched on the same day and a venture that will expand the

longevity and brand positioning of the Bauer Media brand.

Nicky Holt, Publisher of heat magazine, commented

:

"We're extremely excited about the heat extra app and AR supplement, the

project has been a true collaboration between Engine Creative, Aurasma and

heat's editorial and marketing teams. Bringing the pages of the magazine to life

and guided by heat's very own Lucie Cave, heat extra is a celebration of heat's

unique personality and access to celebrity. heat extra, which has also been

timed to coincide with the launch of heat TV on

July 3

at

5pm

, further amplifies

the magazine's influence as a multi-platform brand, available for consumers to

experience through print, online, radio and TV."

Creative Director of Engine Creative, Phil Christer, adds:

"Augmented Reality in magazines bridges the gap between online content and

the printed page and is the perfect way to deliver exclusive content to heat

magazine readers hungry for more gossip!

"The fact that we can accurately measure downloads, clicks and views

(amongst other things) makes Aurasma an ideal platform for publishers looking

to engage more effectively with their readers and add value through a range of

interactive content."

Head of Sales at Aurasma, Matt Mills comments:

"We are delighted to partner with heat and Engine Creative to bring this much

loved magazine to life in a completely new way. heat's readers are addicted to

their celebrity gossip and to their smartphones – now thanks to the Aurasma-

enabled heat extra app – they'll get the best of both worlds. This really is a

partnership everybody's talking about!"

Notes to editors:

ABOUT AURASMA

Aurasma is the world's leading augmented reality platform. Available as a free

app for iPhones, iPads and high-powered Android devices or as a free kernel for

developers, Aurasma uses advanced image and pattern recognition to blend

the real-world with rich interactive content such as videos and animations

called "Auras".

Auras can be created for printed images, product packaging, clothing, physical

places and users can even use the app to create and share their own. Since its

launch in

June 2011

, Aurasma has had more than four million downloads and

over 6,000 partners in markets including retail, fashion, sport, automotive,

education, advertising and publishing are using the free technology in their

campaigns, on their products or embedding the technology in their own

applications. Aurasma was developed by and is part of software company

Autonomy – an HP Company.