Sony Mobile Receives Four Red Dot Awards for Product Design

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• Publié par: sony-mobile-communications
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• Langue: English

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Sony Mobile Receives Four Red Dot Awards for

Product Design

PR Newswire

LONDON, July 3, 2012

LONDON

,

July 3, 2012

/PRNewswire/ --

Xperia

™

active and Xperia ion earn plaudits for high quality and stylish

minimalism

Smart Wireless Headset pro and SmartDock for Xperia ion recognised for

discreet design and impressive functionality

Xperia ray receives an honourable mention for appearance and usability

Sony Mobile Communications ("Sony Mobile") today announced it has received

four 2012 red dot awards in the Product Design category, as well as one

honourable mention. The jury of international experts evaluated entries against

key criteria including the degree of innovation, ergonomics, durability and

ecological soundness. The awards presentation ceremony took place in

Essen,

Germany

on

July 2

.

"Design is at the heart of Sony Mobile's product development philosophy and

these awards are testament to the design quality of our Xperia smartphones

and Smart Accessories, demonstrating our commitment to offering consumers

a rich smartphone experience without sacrificing on functionality or design,"

said Jeanna Kimbré, Director of Creative Product Design for Sony Mobile

Communications.

The award winners

Xperia active, Xperia ion, Smart Wireless Headset pro and SmartDock for

Xperia ion received red dot awards in the Product Design category, while

Xperia ray picked up an honourable mention. The breadth of awards

demonstrates Sony Mobile's commitment to stylish, high-end design across its

product portfolio.

Xperia active

offers a beautiful scratch resistant screen that can be used even with

wet fingers and in bright sunshine. A sturdy aluminum frame surrounds and protects the

display. In the jury's words "all details point to its ruggedness and super-friendliness

while also conveying high quality."

Xperia ion

boasts a large display covering the front of the device, a simple, yet

effective design that creates the illusion of the phone floating in the hand. The jury

praised its "contrast between the black display and aluminum backside creating a high-

quality appearance enhanced by precision workmanship."

The

SmartDock for Xperia ion

features an angled profile which enables ergonomic

viewing. Its subtle, yet high quality design, allows its many functions, including

connectivity with mouse, keyboard, HD TV and other devices, to shine. It won the jury

over with its "seamless blend with the docked smartphone."

The discreet, unobtrusive design of the

Smart Wireless Headset pro

stereo

headset is minimalistic in nature and attractive for a wide range of consumers in

different working environments.

The slim, dynamic shape of

Xperia ray

fits perfectly into the palm of your hand. The

aluminum sides of the Android smartphone create a positive tactile experience, while

also conveying durability and premium quality.

The red dot design award is one of the world's largest and most distinguished

design competitions, receiving more than 14,000 entries from 70 countries

annually.

"Sony" is a registered trademarks or trademarks of Sony Corporation. "Xperia"

is a trademark of Sony Mobile Communications. All other trademarks or

registered trademarks are the property of their respective owners.

About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of

Tokyo

-based Sony Corporation,

a leading global innovator of audio, video, game, communications, key device

and information technology products for both the consumer and professional

markets. With its music, pictures, computer entertainment and online

businesses, Sony is uniquely positioned to be the leading electronics and

entertainment company in the world. Through its Xperia™ smartphone

portfolio, Sony Mobile Communications delivers the best of Sony technology,

premium content and services, and easy connectivity to Sony's world of

networked entertainment experiences. For more information:

http://www.sonymobile.com

FOR MEDIA INFORMATION PLEASE CONTACT:

For more information, images and videos please visit:

http://www.sonymobile.com/pressreleases

Sony Mobile Communications, Global Communications & PR department

Ivette Lopez [phone]

General Press: [phone]