Primary Market C.A.R.D. Class 7 Daily Newspaper Understanding the New CCAB Daily Newspaper Audit Report Your guide to changes on the audit report from 2007 to 2008 There are fundamental changes to the reporting of Canadian newspaper circulation from 2007 to 2008. Some are definitional, some in format. This guide is intended to introduce you to the new format and provide an understanding of the differences to data reported in 2007. A summary of all other changes in 2008 can be found herein. A most notable change is that CCAB daily newspapers now report circulation data in one, calendar year-end audit report, with a release date coordinated with the NADbank figures. DAILY NEWSPAPER AUDIT REPORT FOR THE 12 MONTH PERIOD ENDED DECEMBER 2008 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment, which must be made by the user of the report. Canadian Circulations Audit Board Canadian Circulations Audit Board 90 Eglinton Avenue East, Suite 980 CRITERION L’Office canadien de verification de la diffusion Toronto, Ontario 90 Eglinton Ave. East, Suite 980 M4P 2Y3 Toronto, Ontario M4P 2Y3 Tel.: 416.487.2418 Fax: 416.487.6405 Telephone: +1 416.487.2418 Web Site: www.bpaww.com Fax: +1 416.487.6405 www.bpaww.com Established: 1931 A not-for-profit organization, CCAB, a division of BPA Worldwide , is governed by a tripartite board ...