Winning the Battle In Store: Marketing to Young Shoppers

Informations

• Publié par: akajarym
• Nombre de lectures: 182
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Winning the Battle In Store: Marketing to Young Shoppers

Youths are reaching a new stage of individualisation

2

2

They are looking for me-me-me brands

3

r aehTye 4 ir o thehavelly aps“ lanosrep nw”.ce List usicng mharigns/aoidwolnD On eoid v am gneli ifruS gni nilno gn g onenin musline ctih ci aWsucignm   ms,icuste, nochygol ver   swei e: social networikgn s   tise /lbgo

TV

Me-time

Daytime Evening Travelling/music Checking in  Making social  Entertainment (emails, blogs)  arrangements (cinema, concert)

concert, karaoke, watching movies

listening to music, radio, mp3 players, brochure, magazine, checking emails, reading blogs