5 Mistakes to Avoid When Getting an Art Book Printed

Patel Paresh

Description

The difference between premium quality products and regular quality products is how much can be compromised on. For more details: http://goo.gl/mCj9sK

Informations

• Publié par: shapcoprinting1
• Publié le: 17 mai 2016
• Nombre de lectures: 0
• Langue: English

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5 Mistakes to Avoid When Getting an Art Book Printed

The difference betweenpremiumquality products and regularquality products is how much can be compromised on. When you buy a 100$ mobile phone, for instance, low quality plastic and uneven seams won’t really bother you that much becauseyou know it’s a budgetproduct. But even the slightestproblem in a 1000$ mobilephone will be noticeable, because at that price, you don’t expect anything but perfection. What also happens, is that the tiny flaw can sometimes overshadow howgreat theproduct is otherwise, which is exactlywhyin such cases, every single small factor has to be taken into consideration.

This is also exactly what happens in the case of art books. Unlike other mass printed material where there are inevitable imperfections, art books are expected to beperfect because of how customized and expensive theyare. A stray wad of binding glue, slightly off color balance or clipped artwork on page edges can totally ruin an art book, because it’s meant to be an experience and a reflection of the artist, notjust a book. So ifyou’re in the market toget an art book printed, here’s the 5 mistakes you need to avoid!

No Pre Print Checking:This is pretty much a cardinal sin in the world of art book printing. It’s fairly common knowledge that the colors thatyou see on the screen aren’t whatyou’llget onpaper, so notgoingthrough a few runs of sample prints to calibrate color can completely mess up the finished product. The last thing you want to see are colors that aren’t accurate, it completelyruins the entire art book.

UsingRegular Materials:Art books have to not onlylook and feelpremium, but also last for a reallylongtime. They’re not meant to be disposable, so don’t compromise on a single material that goes into it. The paper, cover, ink and finishinghas to be of topnotchquality, not somethingthat’s used inflyers and brochures.

Sub-Par QualityFinishing:Aftergoingfor the highestqualitymaterials, it’s a travestyto opt for regularquality finishing. Even if the main content looks perfect, a sub-par quality lamination, binding or finish can turn all of that redundant, so make sure that the finishingis worthyof all the effortput into theprinted material.

No QualityCheck:Even afteryou make sure thatprintingis accurate bycheckingprint samples, the finished product has to be thoroughly inspected in and out, piece by piece. Art books that are going to art galleries, museums or similar institutions have be doublychecked so that there are noproblems. Even if the mainprinted material is fine, there’s a chance that the finishing has caused issues, and this should be inspected before final delivery.

Not Accounting for Longevity and Use:Finally, you need to make sure that the binding and packing of the entire art book is absolutelynot compromised on, because unlike other books, art books are meant to last for a long, long time. You can’t afford to havepages fallingoff or fadingeven after repeated use, sothe bindingtechniqueand quality should be chosen keeping longevity in mind.