E B A Y & S OTHEBY ’S P A RTN E R TO BR ING W O RLD CLASS ART AND COLLECTIBLES

Taubman, Zoe

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• Publié par: c_bouleau
• Publié le: 15 juillet 2014
• Nombre de lectures: 1 691
• Langue: English

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E B A Y & S OTHEBY ’S P A RTN E R TO BR ING W O RLD CLASS ART AND COLLECTIBLES
TO A GLOBAL COMMUNITY

Art and collectibles fro m S o th e b y’ s live auctions in New York will be made available to e B a y ’ s
145 million active buyers

NEW YORK – July 14, 2014 – Today , eB ay an d S otheby ’ s an no un ce d a partnership that will unite the
global leader in online shopping with the iconic international art business and auctioneer. Together, they
are developing an innovative online platform that will make it easier for millions of people worldwide to
discover, browse and acquire exceptional works of art, antiques and collectibles.

B oth compani es con t r i bu t e st r on g cap ab i l i t i es t o t he pa r t ne r shi p. S otheb y ’ s brings renowned expertise,
world-class artwork and collectibles, an d hi st o r i c au ct i on ex pe r i en ce w hi l e eB ay ’ s t ech no l og y pl at f o r m ,
integrated payment solutions and unrivalled skill in attracting online collectors enable a global audience
of 145 million active buyers to enjoy frictionless shopping.

eBay an d S otheby ’ s w i l l st ar t by o f f erin g a nu m be r o f l i v e au ct i on s t ha t are t a k i ng pl ace at S o t he by ’ s
headquarters in New York. To accomplish this, eBay in the near future will be launching a newly-
designed experience on its site, tailored for collectors of rare, unique and premium art and collectibles as
well as first-time buyers . S otheby ’ s w i l l be t he preeminent anchor tenant in the revamped marketplace,
which will include a new live auction feature and real-time bidding from anywhere around the world.

T he S otheby ’ s au ct i on s w i l l present 18 col l ectin g cate g orie s . Going forward, the partnership will explore
themed and time-based sales, as well as live au ct i on s f r o m S o t he by ’ s other global salesrooms. Evening
Sales will not be included.

“The growth of the art market, new generation technology and our shared strengths make this the right
time for this exciting new online opportunity, ” sai d B r un o V i nci g ue r r a , S oth eb y ’ s C hi ef O pe r atin g O f f i ce r .
“We are joining with eBay to make our sales more accessible to the broadest possible audience around
the world. ”

D ev i n W en i g, pre si de nt o f eB ay M ark etpl ace s , sai d, “ A S otheby ’ s -eBay partnership is a significant
m i l estone i n ou r eff o r t s t o ex pa nd t he l i v e au ct i on m ar k e t . S otheby ’ s i s on e of t he m os t r esp ec t ed names
in the world. When you combine its i nv en t ory w i t h eB ay ’ s t ech no l og y pl atf or m an d g l ob al r ea ch, w e can
give people access to the w orld ’ s f i ne st , most inspiring items – anytime, anywhere and from any device.
T ha t i s an ex pe r i en ce w e bel i ev e our custo m e r s w i l l l o v e.”

As technology evolves and mobile commerce becomes ubiquitous, collectors are increasingly purchasing
high-end items online and even on-the-go from their mobile devices. Both companies will focus on
growing the market at price points where they expect their collectors to converge in the future –
thparticularly in the segments such as jewelry, watches, prints, wine, photographs and 20 Century design.
The global art market is currently estimated around $65 billion, with annual online sales far below
averages for other luxury goods*. Projections show online art sales could reach $13 billion by 2020*.

“ W e be l i ev e there is a great opportunity, through this partnership, to truly make art more accessible to
ex po ne ntia l l y m ore col l e ct ors . T ha t ’ s w ha t m a k es t hi s so ex ci t i ng , ” ad de d V i nci g ue r r a .

*TEFAF 2014 Report

S otheb y ’ s b y t heN umb ers
 Online bidders competed for 17% of the total lots offered in 2013
 Joh n James A ud ub on ’ s el ep ha nt -folio The Birds of America sold in April 2014 for $3.5 million -
marking a new record for an online purchase i n a l i v e auct i on at S o t he by ’ s
 The number of lots purchased online in 2013 increased 36% vs. 2012
 In 2013:
o More than half of all lots sold were in the $5,000-$100,000 range
o The average value for sold Watches was $41,753
o The average value for sold Prints was $27,575
o The average value for sold Books & Manuscripts was $18,484
 32% of all BIDnow bidders had never transa c t ed at S oth eb y ’ s prio r t o 201 3
 The number of visitors to sothebys.com on mobile devices (tablet + smartphone) doubled in 2013
vs. 2012
 Mobile traffic now in 2014 accounts for 25% of t o t al S otheby ’ s w eb si t e t r a f f i c
eBay by the Numbers:
 Collectibles accounted for nearly $8 billion of GMV in 2013 with 36 million active buyers
 Each day on eBay, more than 3,500 auctions close with a price of >$5,000
 eBay has 145 million global active buyers in 190 countries
 40% of eBay Volume is touched by mobile
 eBay enabled $20 billion in mobile commerce in 2013, up from $0 in 2008


About eBay Marketplaces
eB ay i s on e of t he w orld ’ s l arg es t on l i ne m ar k etpl ace s, con ne c t i ng pe op l e w i t h t he t hi ng s t he y ne ed an d
love virtually anytime, anywhere. eBay has 145 million active buyers globally and more than 650 million
live individual and merchant listings at any given time. With mobile apps available in 190 countries, eBay
delivers a personalized shopping experience and seamless access to inventory from down the street and
around the world. Tailored shopping experiences customize buying and selling; and eBay provides
variety and choice for sellers by enabling them to offer goods through online, mobile and local channels
to consumers around the world. For more information, visit www.ebay.com.


A b ou t S otheb y ’ s
S otheby ’ s ha s be en un i t i ng col l ector s w i t h w orld - cl ass w ork s o f ar t si nce 17 44 . S otheby ’ s be cam e t he
first international auction house when it expanded from London to New York (1955), the first to conduct
sales in Hong Kong (1973) and France (2001), and the first international fine art auction house in China
( 20 12 ) . T od ay , S otheby ’ s present s au ct i on s i n ei g h t di f f e r en t sal esroom s, i ncl ud i ng N ew Y ork , Lo nd on ,
H on g K on g an d P aris . S otheby ’ s off er s col l ect ors t he r eso urce s o f S o t he by ’ s Fi na nci al S erv i c es, t he
w orld ’ s on l y f ul l -service art financing company, as well as private sale opportunities in more than 70
cate g orie s , i ncl ud i ng S | 2, t he g al l ery arm o f S otheby ’ s C on t emporar y A r t de pa r t m en t , as w e l l as
S otheby ’ s D i amonds an d S otheby ’ s W i ne . S o t h eb y ’ s ha s a g l obal network of 90 offices in 40 countries
and is the oldest company listed on the New York Stock Exchange (BID).