Build a better future at Aalto University in Finland

Description

• cours - matière : economics
• cours - matière : chemical

Build a better future at Aalto University in Finland

• wide variety of student
• international design business management
• aalto community
• role as an international developer
• electrical engineering
• engineering mathematics
• technology
• education
• design

Sujets

• Economics
• Chemical substance
• École supérieure de commerce d'Helsinki

Informations

• Publié par: zeap
• Nombre de lectures: 19
• Langue: English
• Poids de l'ouvrage: 2 Mo

Extrait

MASTERING
THE WORLD OF
MULTICHANNEL
COMMERCE
1Welcome to hybris.
hybris provides a complete multichannel commerce software solution
that integrates product content, commerce operations, and the extended
channel to help retailers, manufacturers, and other businesses create a
unifed and seamless cross-channel experience for their customers —
from online, to in-store, to mobile and beyond.
Businesses are struggling to keep up as technology places more and more
control in the hands of the consumer. Whether buyers are individuals or
corporations, they want what they want and they want it on their terms,
whether those relate to pricing, timing, or something else. And, they expect
to get the same information, level of service, and buying experience
regardless of which channel they use.

The cost of not being able to respond to such demands is enormous and
immediate, as the competition is right there. But without the proper
infrastructure in place, creating that single unifed voice across channels
is simply too costly and time-consuming to keep pace with market dynamics
and buying behavior. That is exactly why CIOs and commerce executives
must revisit their current infrastructures from end to end and eliminate
gaps to create a truly cohesive customer experience across channels.
3
MASTERING THE WORLD OF MULTICHANNEL COMMERCEWhen Victorinox needed to develop
a centralized eCommerce solution “Our business is very international. Headquarters creates core product content that needs to
for all countries and sales channels, be instantly published globally, but still allows the country organizations to add a local touch.
they turned to hybris. The solution Therefore, we needed strong Swiss-Army-knife-like functionality in content and product
powers the corporate website and management with an international scope.”
corporate gifts platform and enables
Arnaud Chauvot, Global Internet Manager at Victorinox them to integrate email marketing
for synchronized promotions.
We are hybris.
Since the company was founded in 1997, hybris has been powering the global commerce
operations of the world’s biggest retail and manufacturing brands, including: Adidas,
Lufthansa, Douglas, Reebok, and Ericsson, to name just a few. By enabling companies
to create a powerful, consistent customer experience, hybris helps them drive company
growth, differentiate from competitors, and refect commitment to customers and the core
principles behind their brand image.
Most importantly, hybris is delivering on this vision today. Unlike other vendors in the
market, hybris offers a solution that is proven and battle-tested — one that consistently
exceeds the expectations and goals of hybris customers worldwide.
A pioneer and innovator.

hybris is a proven pioneer — both in technology and in business. hybris has always invested
a tremendous number of resources in technological innovation, constantly striving to
improve and extend the platform to deliver new features and functionality. This innovation,
combined with solid execution, ensures our customers can easily take advantage of the
most advanced capabilities in today’s market, such as personalization, globalization,
and mobile support. That’s why hundreds of global brands rely on hybris to power their
multichannel activities.
That pioneering spirit also extends to hybris’ business model. The company has created an
ecosystem of employees, technology partners, integrators, advocates, and customers that
work in unison to ensure powerful, successful deployments that transform the way hybris
customers operate. This ecosystem is the “secret sauce” that drives hybris’ agile response.
The agile response.

The power of the hybris platform lies in its agility. Unlike other solutions, which tend to
be custom-built or proprietary, the hybris platform was built specifcally to provide the
utmost fexibility when it comes to deployment and upgrades. From its modular design
to its use of industry standards, hybris technology frees customers to deploy the solution
within their existing infrastructures or extend their implementations to take advantage
of new features and upgrades — without the exorbitant deployment costs that come with
more infexible systems.
2
MASTERING THE WORLD OF MULTICHANNEL COMMERCEhybris enabled Waterstones to develop a
state-of-the-art, multichannel solution that “hybris PCM was the best solution to enable us to manage our millions of products
manages three million SKUs from a single effciently. We have created a future-proof catalog structure that will enable us
source. PIM-based commerce supports the to not only grow online sales at much lower costs, but also implement a true
online store, in-store communications, and multichannel approach.”
print and enables them to increase online
sales with promotions. David Kohn, Head of Commerce at Waterstones
Your success is our success.
From day one, hybris has built a very different sort of company, one that delivers a new kind
of experience. “The hybris experience” provides access to all the technology, tools, education,
resources, and support necessary to ensure a long and successful relationship.
Our sights are set on your goals and we focus on delivering results. The success of this mission
is indisputable: hybris customers, partners, and employees are among the most loyal in the
industry, maintaining and growing their relationships with the company year over year. This
loyalty ensures hybris customers get the very best technology, service, and support to meet their
business objectives.
The proof is in the results.

No matter the goals or challenges, hybris delivers the capabilities our customers need to
be successful. Whether you are going global, managing multiple brands, capitalizing on new
channels, implementing a mobile commerce strategy, or looking for a competitive edge,
hybris delivers.
Our customers’ success speaks for itself — that’s why companies like Nespresso, Toys´R´
Us, and Rexel have built their commerce operations on the hybris platform. It’s why Levi’s
turned to hybris to help them create an innovative and user-friendly online store that offers a
unique, personalized shopping experience. And it’s why Mammut chose hybris to power their
highly localized, one-to-one, cross-channel customer communication strategy.
Average Customer ROI hybris Business Results
60%
Revenue Growth 55%
(transactional)
50%
Cost Savings
(operational) hybris Operational Profit40%
22% 30%
12%
20%
hybris Growth-5% 10%
-17%
-22%
Year 2Year 1 Year 3 2008 2009 2010
3
MASTERING THE WORLD OF MULTICHANNEL COMMERCESatisfed customers are the best
evidence of successful work.
Successful companies trust hybris. Thanks to our diverse customer portfolio, we and
our partners have gained extensive know-how in a variety of industries. This unique and
specialized perspective gives hybris customers and partners the assurance that they are
working with experts.
Douglas relies on hybris to extend
its reputation for “excellence in
retailing” to online commerce. The
solution enables them to deliver a
“hybris PCM was the best solution to enable us to manage our millions of high-quality shopping experience
“The hybris platfproducts effcientl orm is wy. We havell-suit e cred teated a futuro centralle-pry manage proof cataloduct andog structur e that with targeted promotions, ensure
cus will enabltomer dat e us ta. Having co not onl onsisy grtoent datw online sal a is a f es at much loundational r owequirer cosement fts, but also or consistent brand portrayal, and
our online simplement a true multichannel apprtore which offers well-structuroach.” ed content, customer-friendly provide faceted search for ease of
navigation, and extensive marketing tools. Because of hybris’ open use. The system is architected to
architDavid Kohn, Head of Commerecture, integration of third-party sysce at Watertems is no lstones onger a challenge.” manage traffc peaks and multiple
tenants and supports “service stock,”
Benita Dörken, Project Leader eCommerce at Douglas enabling the point-of-sale system to
order sold-out products.
4
MASTERING THE WORLD OF MULTICHANNEL COMMERCEBrightpoint used hybris to develop a
centralized platform for managing 250 “hybris has proved that their eCommerce software is made for
white label stores. With hybris, they effciently managing multiple online stores and tenants. For us, it was
can easily create and sell complex very easy to roll out many international white label stores on their
bundles of accessories and publish platform. Despite minimized hardware expenses, each store has great
multi-supplier catalogs. Brightpoint fexibility and comprehensive catalog and eCommerce functions.”
can now easily roll out new stores as
needed with customized catalogs and Jac Currie, Chief Information Offcer at Brightpoint
functionality.
When Rexel wanted to cost-effectively
“hybris PCM was the best solution to enable us to manage our millions of target new market segments online,
“The integration of hybris with our ERP solution means that customers products effciently. We have created a future-proof catalog structure that they turned to hybris for powerful
receive a full multichannel experien