PISA 2003 INFORMATION COMMUNICATION TECHNOLOGY QUESTIONNAIRE

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PISA 2003 INFORMATION COMMUNICATION TECHNOLOGY QUESTIONNAIRE Year Month Day / / 198 Date of Birth Given Name Family Name Student Name Student ID School Name Project Consortium: Australian Council for Educational Research (ACER) Netherlands National Institute for Educational Measurement (CITO group) Educational Testing Service (ETS, USA) National Institute for Educational Policy Research (NIER, Japan) Westat (USA)

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• Publié par: zaman
• Nombre de lectures: 17
• Langue: English

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Bringing MRI to Your Community Hospital
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CONTENTS Bringing MRI to Your
Community HospitalIntroduction .............................................................................................. 1
Making the Business Case..........................................................................2
The Business Plan ..........................................................................................2
Reasons for Bringing MRI to your Hospital......................................................2
Financial Considerations................................................................................3
Selecting the Equipment............................................................................8
Comparing Technologies................................................................................8
Equipment Features....................................................................................10
Search Process ............................................................................................11
Managing the MRI Program ....................................................................12
Operations ..................................................................................................12
Staffing........................................................................................................12
Siting ..........................................................................................................13
Marketing the Program................................................................................14
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INTRODUCTION Bringing MRI to Your
Community HospitalMRI is one of today’s fastest growing imaging modalities, spurred in part by rapid
advances in technology and important new applications in patient care. Recent statistics
also suggest that expanding Medicare reimbursements and the growing demands of an
informed and aging population for healthcare services are elevating MRI utilization to
new levels.
Is your community hospital considering adding this expanding and often lucrative
modality?
This paper will help you answer that question. It looks at the business and financial
aspects of an MRI program, reviews MRI technologies and features, and discusses
management of an MRI program. Overall, it shows how implementing an MRI program
will enhance existing medical services and better meet community needs.
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MAKING THE BUSINESS CASE
The decision to implement an MRI program comes from understanding the business
case – the reasons for bringing MRI to your hospital and the financial, managerial, and
organizational factors underlying the program. The decision-makers, whether the
hospital board or administrators, need to consider all aspects of the program, as set out
in the business plan.
The Business Plan
The business plan is the formal written analysis of the feasibility of bringing MRI to your
hospital. The plan should cover the following points:
The reasons for bringing MRI to your hospital, including how the program supports or
contributes to your hospital’s overall mission
The details of your proposed program, including equipment, procedures, and logistics
An analysis of the local marketplace, including social and demographic
characteristics, projected demand for MRI services, and sources of referrals
A financial analysis, including financing plan, pro forma financial statements, and
profitability analyses
The management plan, including staffing, marketing, and administration
The plan should include detailed discussions, charts and figures, and all pertinent
information needed by the decision-makers.
Reasons for Bringing MRI to your Hospital
Most hospitals that implement MRI programs do so to improve the quality of patient
care. MRI’s capabilities can lead to faster and more accurate diagnoses and earlier and
more specific treatment of medical conditions, and can support and enhance the work of
other departments in the hospital.
Hospitals may find that having MRI capabilities helps attract and retain doctors. Doctors
want to know that they will be working with advanced technologies and that they will be
able to get faster and more accurate imaging and diagnosis for their patients.
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Having MRI capabilities can also attract patients who might go elsewhere for their Bringing MRI to Your
imaging procedures. MRI broadens the range of services available to patients, draws Community Hospital
patients to work with in-house specialists, and helps support the image of the hospital as
a leading provider of healthcare services. Finally, having MRI capabilities may increase
the downstream revenue (that is, the non-scan-related revenue captured as a result of
the MRI scan), as patients get further medical treatment, see other in-house specialists,
and use additional services provided by the hospital.
Financial Considerations
For many hospitals, the benefits of better patient care and enhanced services outweigh
concerns about the costs of implementing an MRI program. The business plan, however,
must set out the financial considerations and realities underlying the proposed program.
These include how much revenue will be generated by the program, how profitable the
program can be, and how the program will be financed.
Predicting Demand and Market Share
Estimating how many MRI procedures you will perform is an important first step in
developing the financial picture of your proposed program. It is important to consider
the following factors:
Local market needs. Examine the overall need for MRI in your area by looking at
demographics and economics. Population growth and affluence, for example, predict
a strong market for healthcare services in general, while age, occupation, and
lifestyle predict the need for specific imaging services, including MRI exams. Local
and regional statistics on the average number of daily MRI referrals can also reflect
the overall demand for the modality in your area.
Referrals. Look at the number and type of MRI exams your hospital is currently
referring to other facilities. You can count on bringing a high proportion of these
exams in-house. Some local hospitals have also found that, when MRI capabilities are
established, local doctors will make more referrals to their community hospitals than
they had previously made. Care should be taken, however, to see legal counsel
regarding your referral model.
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Competition. Who are the other providers of MRI services in your area? Will you have
a competitive advantage? Competitors may include local imaging centers, other
community hospitals, or regional hospitals. Gather detailed information on the
competitors, including locations, office hours, equipment, services provided, and
patient visits. This information will help determine whether the market can support
an additional MRI provider and may suggest ways to fine-tune your business plan to
rise above the competition. For example, you may find that there is under- or over-
capacity in certain service lines, which can point to the procedures you will offer.
Ability to attract business. Your ability to shift existing referrals, retain patients, and
attract business to your hospital may depend on the specific MRI applications you
offer, logistics such as hours and locations, and your marketing program.
Payer mix. A payer mix analysis is a well-accepted way to predict income. Find the
current reimbursement rates in your area for the full range of MRI exams by
Medicare, Medicaid, and all your insurance payers. Next, find the percentage of
patients in your market covered by all these payers, as well as the current number of
referrals for every type of MRI exam. Multiplying the two sets of figures will give you
an immediate snapshot of the potential MRI revenue stream you could expect.
Remember that payer mix is dynamic, varying with shifts in demographics and ever-
changing contractual agreements.
Utilization rate. Another income predictor for your specific market is utilization rate –
the percentage of time your MRI equipment will be in use. Gather statistics on
utilization rate for various populations and analyze them in light of your market
demographics. You may find, for example, that your local market contains a large
population of the elderly, but that the utilization rate for people on Medicare is low.
The statistics you gathered on referrals can also point to utilization rate. For example,
you may note that doctors in your area do not make many referrals for MRI.
Medical societies, equipment vendors, commercial databases, competitive market
analysis suppliers, and outside consultants may provide the information you need to
conduct these analyses. Equipment vendors in particular offer detailed market research;
comprehensive market assessment and planning services may also be available.
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