The “Internet Memes” phenomenon, in the light of “The work of Art in the age of the Mechanical Reproduction”, by Walter Benjamin (1936) The popular phenomenon of the Internet memes, which emerged in the late 90’s via emails, and developed up to today through social sharing websites (such as http://9gag.com/ http://www.4chan.org/), is quite an example of what technical improvements and the democratization of the computer use have done to the means of creation (even if memes are not considered as art, they still require technical skills and creativity, and sometimes talent). They use a pre-existing picture, video, or line from a movie, TV show or an ad, and stage it in totally different contexts and uses (often referring to previous memes or to a specific generational background), in a sort of moral and intellectual hijacking serving a humorous purpose via repetition. From the original medium derive hundreds of parodic versions, some of which becoming viral on social networks and very famous on the Web.