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Publié par | frost-sullivan |
Publié le | 13 février 2014 |
Nombre de lectures | 7 |
Langue | English |
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PR Newswire
MOUNTAIN VIEW, California, Feb. 13, 2014
- The software is evolving to be more predictive and intuitive, with key insights available on the go
The need to integrate marketing efforts to optimize returns on marketing campaign investments is driving the global marketing automation software (MAS) market. Marketers need intelligent tools to identify each sign of customer interest and promptly respond to the sign with relevant personalized content. To handle the velocity and scale of conversations with customers, they need a marketing automation platform that will help them customize the marketing content and automate the timing of all their communications. Organizations also need a tool that will facilitate better collaboration between the marketing and sales teams, and ensure that they manage the customer experience effectively.