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Publié par | IDBOOX |
Publié le | 01 avril 2015 |
Nombre de lectures | 359 |
Poids de l'ouvrage | 1 Mo |
Extrait
Millennials & Media
New study reveals that UK & US millennial readers, those aged 1834,
prefer to read print books and browse bookstores and libraries.
What they read:
71%
Print Books
How they discover content:
36%
26%
25%
24%
23%
OPEN
Wordofmouth
eRetailer websites
eReading apps
Social Media
Physical retail shops
Print News
eBooks via16%Public libraries
63%
or Magazines
29%dedicated
device
16%
Online Communities
eNews or
eBooks
44%
27%
Magazinesvia mobile
ead
Rin
eg
a
eBooksp
v
phaseia
37%via tabletrc
su
51%
P
40%
How they acquire print books:
e
Re
c
ei
av
de
ing D
Chain Bookstores
47%
How they acquire eContent:
Public Libraries
37%onice
Serv
i
t
p
i
ry eLen
card
rin
sb
ig
L
bS
e
u
Used Bookstoresic
r
37%19%e
v
S
17%
Passalong Readership
36%
How they share preferences:
40% say they recommend books/eBooks via
word of mouth,followed by
social media(32%),
reviews on eRetailer sites(16%),
online communities(16%),
andbook clubs(12%).
What would encourage more eReading:
Other media purchasing habits:
Oine Media Online Media
APPApps/Games
44%DVD/Bluray52%
36%
36%
Magazine
Subscription
Video Games
46%
31%
Music
Streaming video
#millennialreaders
publishingtechnology.com/research