Center for Audit Quality (CAQ) August 27‐September 3, 2009 1000 Investors Nationwide Margin of Error: +/‐3% In a telephone survey conducted August 27 – September 3, 2009, The Glover Park Group asked a series of questions related to investing and the capital markets. The findings representing 1,000 investors nationally are included below. With a sample of this size, one can say with 95% certainty that the results have a sampling error 1of +/‐ 3 percentage points of what they would be if the entire population of investors had been polled with complete accuracy. Where available, data from previous years has been provided for comparison. QUESTIONNAIRE Q.1 Are you the person who is MOST, or at least equally, responsible for making the decisions about how to handle your householdʹs savings and investments? Total Yes, most ...................................................................................73 Yes, equally ...............................................................................27 No (TERMINATE) ................................................................... ‐ (Donʹt know/refused) (TERMINATE) .................................... ‐ Q.2 In order to make sure our sample represents various types of investors, I need to know, do you, or does anyone else in your household, own any stocks, bonds, or mutual funds in an investment account, or in a self‐directed IRA or 401(k) retirement account? ...
Center for Audit Quality (CAQ) August 27 ‐ September 3, 2009 1000 Investors Nationwide Margin of Error: +/ ‐ 3% In a telephone survey conducted August 27 September 3, 2009, The Glover Park Group asked a series of questions related to investing and the capital markets. The findings representing 1,000 investors nationally are included below. With a sample of this size, one can say with 95% certainty that the results have a sampling error of +/ ‐ 3 percentage points of what they would be if the entire population of investors 1 had been polled with complete accuracy. Where available, data from previous years has been provided for comparison. QUESTIONNAIRE Q.1 Are you the person who is MOST, or at least equally, responsible for making the decisions about how to handle your household ʹ s savings and investments? Total Yes, most ................................................................................... 73 Yes, equally ............................................................................... 27 No (TERMINATE) ................................................................... ‐ (Don ʹ t know/refused) (TERMINATE) .................................... ‐ Q.2 In order to make sure our sample represents various types of investors, I need to know, do you, or does anyone else in your household, own any stocks, bonds, or mutual funds in an investment account, or in a self ‐ directed IRA or 401(k) retirement account? Total Yes ............................................................................................. 100 No (TERMINATE) ................ ‐ ..... ............................................... (Don ʹ t know/refused) (TERMINATE) .................................... ‐
1 In this survey, investors are defined as: Adults (18+), Primary/shared decision ‐ makers for handling households savings and investments, and Reside in a household with $10,000 or more in investments including stocks, bonds, mutual funds, IRAs, 401k, etc.
CAQ: National Investors August 27 September 3, 2009 Q.3 Thinking for a moment about the total value of all these stocks, bonds and investment accounts, would you say the total amount is worth less than $10,000, or is the total worth $10,000 or more? Total Less than $10,000 (TERMINATE) .... ‐ ....................................... $10,000 or more ....................................................................... 100 (Don ʹ t know/refused) (TERMINATE) .................................... ‐ Q.4 Would you say the total value is worth? Total $10,000 to $49,999 ..................................................................... 26 $50,000 to $74,999 ..................................................................... 12 $75,000 to $99,999 ...................................................................... 8 $100,000 to $149,999 .................................................................. 8 $150,000 or more ...................................................................... 26 (Don ʹ t know/refused) .............................................................. 20 We understand that each individual participating in this survey will have a different level of knowledge and experience. We are looking for a broad range of opinions and are interested in your thoughts based on what you know or may have heard about the topics presented in this survey. Q.5 At the current time, how much confidence would you say you have in U.S. capital markets? Would you say you have...? 2009 2008 2007 A great deal of confidence .......................................... 7 11 14 Quite a bit of confidence ............................................ 17 15 25 Some confidence .......................................................... 49 44 45 Very little confidence, OR .......................................... 22 23 12 No confidence at all ..................................................... 4 5 2 (Don ʹ t know/refused) .................................................. 1 2 3 Great deal/quite a bit ................................................. 24 26 39 Some .............................................................................. 49 44 45 Very little/no ............................................................... 26 29 14 *nets may not add up to 100% due to rounding
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CAQ: National Investors August 27 September 3, 2009 [734 Respondents] Q.6 (IF AT LEAST SOME CONFIDENCE IN U.S. MARKETS IN Q5) You indicated that you have at least some confidence in U.S. capital markets. For what reasons do you have confidence in U.S. capital markets? (OPEN END W/PRE ‐ CODES) MULTIPLE RESPONSES ACCEPTED Total Based on information/ economic data I see/read/hear .................... 40 Confidence/trust in U.S. and government/Pres. Obama ................. 31 Market is strong .................................................................................... 12 More govt controls / regulations / transparency .............................. 4 Financial information is independently audited ............................... 4 Low tax rates ........................................................................................... 1 (Other) ..................................................................................................... 6 (Don ʹ t know/refused) ............................................................................ 9 *data may not add up to 100% due to multiple responses [259 Respondents] Q.7 (IF LITTLE OR NO CONFIDENCE IN U.S. MARKETS IN Q5) You indicated that you have little or no confidence in U.S. capital markets. For what reasons do you have little or no confidence in U.S. capital markets? (OPEN END W/PRE ‐ CODES) MULTIPLE RESPONSES ACCEPTED Total Economic Crisis/Recession .................................................................. 23 Too much government spending/interference .................................. 15 Weak government oversight of the capital markets ........................ 14 Volatility in the US stock market ........................................................ 14 Bank failures .......................................................................................... 11 Weakness of the US dollar .................................................................... 7 Corporate greed ..................................................................................... 6 Financial information isnt audited thoroughly/enough .................. 5 Home foreclosure crisis ......................................................................... 5 Credit crunch .......................................................................................... 4 Lack of jobs/outsourcing ....................................................................... 3 Gas and oil prices ................................................................................... 3 Instability in the Middle East/War/Terrorism ................................... 2 (Other) ..................................................................................................... 9 (Don ʹ t know/refused) ............................................................................ 4 *data may not add up to 100% due to multiple responses
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CAQ: National Investors August 27 September 3, 2009 Q.8 At the current time, how much confidence would you say you have in capital markets outside of the U.S.? Would you say you have...? 2009 2008 2007 A great deal of confidence .......................................... 4 6 4 Quite a bit of confidence ............................................. 8 14 18 Some confidence .......................................................... 45 42 43 Very little confidence, OR .......................................... 20 18 19 No confidence at all ..................................................... 8 8 8 (Don ʹ t know/refused) .................................................. 15 14 9 Great deal/quite a bit ................................................. 12 20 22 Some .............................................................................. 45 42 43 Very little/no ............................................................... 28 25 27 Q.9 How much confidence would you say you have today investing in U.S. companies that are publicly traded? Would you say you have...? 2009 2008 A great deal of confidence .......................................... 8 12 Quite a bit of confidence ............................................ 20 18 Some confidence .......................................................... 47 45 Very little confidence, OR .......................................... 15 16 No confidence at all ..................................................... 6 4 (Don ʹ t know/refused) ................................................... 4 5 Great deal/quite a bit ................................................. 28 30 Some .............................................................................. 47 45 Very little/no ............................................................... 21 20
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CAQ: National Investors August 27 September 3, 2009 Q.10 All publicly traded companies in the U.S. are required to put out regular financial reports. Before they are published, certain information in these reports is required by law to be audited by an external public company audit firm. Based on what you know, how much confidence do you personally have in audited financial information released by publicly ‐ traded U.S. companies? Would you say you have...? 2009 2008 2007 A great deal of confidence .......................................... 6 11 8 Quite a bit of confidence ............................................ 22 25 30 Some confidence .......................................................... 42 37 42 Very little confidence, OR .......................................... 21 15 13 No confidence at all ..................................................... 5 5 3 (Don ʹ t know/refused) .................................................. 3 6 4 Great deal/quite a bit ................................................. 28 36 38 Some .............................................................................. 42 37 42 Very little/no ............................................................... 27 20 16 Q.11 There are many ways investors take part in the U.S. capital markets, such as enrolling in company 401 (k) programs, buying real estate, investing in mutual funds or buying stocks and bonds in publicly traded companies. Today, there are a number of different individuals and institutions that help protect the rights of investors who put their money in the capital markets. In your opinion, which of the following does the best job of protecting investor interests? (ROTATED)
FIRST CHOICE ONLY Total Individual investors themselves ............................................ 25 Government regulations and oversight ................................ 13 Auditors who audit publicly ‐ traded companies ................. 13 Investigative journalists ........................................................... 9 Financial analysts/brokers ....................................................... 9 The markets themselves ........................................................... 9 Institutional investors ............................................................... 5 Corporate Boards of Directors ................................................ 3 Corporate management ........................................................... 2 (Other) ........................................................................................ 2 None of the above .................................................................... 11
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CAQ: National Investors August 27 September 3, 2009 Q.12 And aside from FIRST CHOICE , who else does a good job of protecting investor interests? (ROTATED)
TOTAL RESPONSES ‐ MULTIPLE RESPONSES ACCEPTED Total Individual investors themselves ............................................ 38 Auditors who audit publicly ‐ traded companies ................. 27 Government regulations and oversight ................................ 23 Financial analysts/brokers ...................................................... 18 Investigative journalists .......................................................... 18 The markets themselves .......................................................... 17 Institutional investors .............................................................. 13 Corporate Boards of Directors ................................................ 7 Corporate management ........................................................... 5 (Other) ........................................................................................ 2 None of the above .................................................................... 30 *data may not add up to 100% due to multiple responses Q.13/14 Given the current state of the economy, would you say your investment behavior has changed in the last six months? IF YES: How would you say your behavior has changed? (OPEN END W/PRE ‐ CODES) MULTIPLE RESPONSES ACCEPTED 2009 2008 No ‐ Behavior has not changed ................................................ 39 40 (Yes ‐ Behavior has changed) ................................................... 61 60 Invested less money .................................................... 22 23 Diversified my investments ........................................ 8 11 Left my current investments alone ............................ 7 15 More conservative approach ...................................... 6 ‐ Invested more ............................................................... 5 3 Yes ‐ Financially unable to invest more ...................... 4 5 Invested in bonds ......................................................... 3 ‐ Sold my investments ................................................... 2 3 Invested more in U.S. companies (vs. foreign) ........ 1 2 Invested more in foreign companies (vs. U.S.) ........ 1 2 Yes ‐ (Other) ................................................................... 6 2 (Don ʹ t know/refused) .................................................. 1 3 *data may not add up to 100% due to multiple responses ‐ not volunteered