Market facing innovation—business model and business process ...

Anju

Sujets

• Informatique
• Marketing et communication

Informations

• Publié par: akajarym
• Nombre de lectures: 143
• Langue: English

Extrait

Market facing innovation—business model and business process

Infosys Technologies

www.infosys.com

Year of Incorporation - 1981

Company overview:

Infosys Technologies Ltd defines designs and delivers IT-enabled business solutions. Infosys is a provider of

broad range of services including business and technology consulting, application development, product

engineering, custom software development, maintenance, re-engineering, independent testing and validation

services and IT Infrastructure management services. Infosys has a global footprint with offices in 26 countries

and development centres in India, China, Australia, UK, Canada and Japan.

Innovation

The design and measurement of in-store marketing activity has been a challenge for both Retailers and CPG

companies. With billions of dollars spent on in-store media every year, there is an unfulfilled need for measuring

the effectiveness of this spend. Infosys ShoppingTrip360 is a wireless based application, that provides a unique

in-store marketing solution that enables CPG and Retail companies to get visibility into in-store shopper &

merchandize activity at an unprecedented granularity and collaborate with shoppers in real time at the point of

purchase. Retailers can effectively manage store execution effectiveness by gauging in-store energy demand

based on occupancy, or open new checkout counters or by monitoring merchandise movement from shelves

without using expensive RFID tags etc. CPG companies can use this information to make choices on right

location inside the store to place their promotional products. Also, they can use this information to make choices

on the right location in-store to place their promotional products. ShoppingTrip360 also offers a mobile concierge

application through which the Retailers & CPG companies can interact with the shoppers. Through this

application, shoppers can download and retrieve recipes on their cell phones while shopping. They could also get

recommendations on matching products, with personalized promotional offers that could be redeemed

electronically. Combined with the wireless sensors in the stores, the mobile concierge is a powerful tool to engage

the shopper real time and send contextual and location-aware promotions to them. They could also get greater

visibility on the effectiveness of their promotional spend through an analysis of shopper traffic in a particular

area. It has the ability to capture in-store shopper and merchandize activity with granularity & accuracy and also

to target the shopper at point of purchase. The solution therefore provides a unified service, with minimum in-

store infrastructure requirements and requiring no significant changes to the store layout, infrastructure and

operations. To reduce the adoption risk, ShoppingTrip360 is offered in an "Information-as-a-service" model,

enabling rapid deployments by Retailers with zero capital expenditure.

Impact of innovation