Marketing Digital Radio in the UK

Description

Marketing Digital Radio in the UK

Sujets

• Marketing et communication

Informations

• Publié par: uridavov
• Nombre de lectures: 127
• Langue: English

Extrait

Jeff Astle Marketing Digital Radio in the UK Digital One’s experiences to date Mediantage, Munich, November 7th 2000

Digital One The UK’s national commercial network Launched November 1999, exclusive licence for 24 years, backed by powerful shareholders Digital radio is our only business Leading commercial player - £24million marketing investment Business based on partnerships with end-to-end supply chain involvement and commercial freedom for joint ventures

T D h A e B     U d K ig  l i e ta a l d  r i a n d g i  t o he way for A supportive regulatory environment BBC’s commitment, involvement and influence, their unique strength & position. Content development Digital One’s marketing and promotional support Partner Marketing team & we already have new radio stations on-air A strong commercial radio sector has the will and financial incentive to make digital radio a success