The Airport Area a new destination for tourism - Passenger Terminal Expo 2015

Ascaramozzino

Informations

• Publié par: HubstartParisRegion
• Publié le: 10 mars 2015
• Nombre de lectures: 46
• Langue: English
• Poids de l'ouvrage: 2 Mo

Extrait

THE AIRPORT AREA: A NEW DESTINATION FOR TOURISM

Elisabeth Le Masson Member of the Board of Directors Hubstart Paris Region® Alliance, Aéroports de Paris, France

Contents:

 Introduction: the Hubstart Paris Region® Alliance  Worldwide tourism: a fast growing market, diversified needs  The Airport Area: new experiences for customers, new opportunities for economic development  A worldwide phenomenom  Case study: Paris-Charles de Gaulle Airport Area  Conclusion: the key factors of success

Who are we?

A non profitAlliancededicated to market theParis CDG Airport Area

Alliance founded in 2009

Todaymore than 30 public & private partners

Created to promote internationally the Paris CDG Airport Area and to attract foreign investors and companies

What do we do?

We reinforcethe international reputation of the Paris CDG Airport Area We strengthenthe Airport Area international attractiveness by developing a “Best European Sustainable Airport Area” positioning We carry outmarketing & prospecting actions We coordinateinitiatives and mutualize budgets

 A key economic sector

 A fast growing sector

Worldwide tourism (1)

 Contrasting Regional developments

Source: UNWTO

Worldwide tourism (2)

 Increasing number of nationalities

 Diversified expectations and needs

 Breaking down market segments

The Airport Area: new experiences for customers, new opportunities for economic development (1)

The Airport Area: from a monofunctional territory…

The Airport Area: new experiences for customers, new opportunities for economic development (2)

… to a new destination for tourism

TRADE SHOWS, CONVENTIONS AND EXHIBITIONS

ISTANBUL The new hub for conference tourism

KUALA LUMPUR A rising destination for convention and trade shows in Asia

LEISURE AND RECREATION

SHANGHAI PUDONG A new Disneyland park

SINGAPORE Airport A wedding place

MEDICAL CENTERS

DUBAI The world’s hospital

INCHEON Medical Hub Airport

CINEMA

ATLANTA The Hollywood of the South