These Broken Roads

Donna Marie Hayes

Description

2023 Marketing Plan: These Broken
Roads, Publication Date: Oct 3

• These Broken Roads one-woman cabaret launch event performed
  by author, Friday, October 6 in New York City taking place at The Cutting Room
  theater located at 44 East 32nd Street. Open to the public with ticketing
  through thecuttingroomnyc.com. Complimentary VIP tickets available for
  bookstore buyers and owners as well as influencers, book reviewers, and media,
  all through the publisher, sibyllinepress.com
• New York City and Surrounds bookstore tour, October
  3 through 13
• California Bookstore Tour October 16 through 26 in 12 cities
• National Publicity including author interviews on
  national talk shows, plus radio, print, and podcasts
• Partnerships with Women’s Organizations and
  stories in Women’s Magazines telling the author’s story and offering guidance
  on how to protect yourself against dating app scams and how to move from
  victimization to empowerment
• Social Media Campaign, targeting bookstagrammers,
  booktokers, and Facebook users with giveaways on Goodreads and Instagram
• Shelf Talkers available for stores
• Inclusion in NAIBA 2023 Holiday Catalog as featured title
• Giveaways on Goodreads and Instagram
• Author Excerpts, Essays, and Talks on:
  dating apps, getting scammed and rising above it, career women dating pitfalls,
  vindication
• Book Club Outreach; solicitation of celebrity book
  clubs, reading group discussion questions printed in book
• Library Market outreach, ad in Library Journal
• Trade Advertising in Publishers Weekly, Shelf
  Awareness, and with California Independent Booksellers Association
• Trade Reviews pursued in Publishers Weekly, Library
  Journal, Kirkus Reviews, Booklist, Shelf Awareness
• Galleys Available for sales force, major media,
  regional media, social media influencers, influential authors, booksellers and
  librarians; digital galleys also available for download through Edelweiss and
  NetGalley

Key Selling Points

• These Broken Roads starts with a dating app scam which
  is a hot topic. For example, due to the popularity of dating apps, the
  documentary Tinder Swindler in which a con man scammed multiple women he met on
  Tinder out of their money, hit the Top 10 on Netflix in 92 countries in
  February 2022. People proclaimed it addictive.
• The reader is rooting for Hayes from the beginning. A Jamaican
  immigrant, she came to New York City when she was 14, and fought her way out of
  two bad marriages and dire circumstances, raising her child as a single mom and
  rising up the corporate ladder to become a true American success story. Then
  she met her scammer.
• In this telling of a scam however, Donna Marie Hayes doesn’t stay
  in the victim role, she learns her lessons, and then she fights back,
  eventually vindicating herself. She sets herself on a new path, leaving behind
  the broken roads and choices of her past.
• Hayes now helps other women with victimization, mindset, and
  empowerment through her Distinguished Coaching organization.
• Donna Marie Hayes is a New York City resident and a performer both
  on stage and in film. A SAG-AFTRA member, Hayes has appeared on Dr. Oz Show
  (Defy Your Age), Orange Is The New Black (Netflix), Black Girls Rock (BET),
  Celebrity Ghost Stories (Biography Channel) as well as in several other New
  York City Off-Broadway and TV productions.
• The author has starred in five one-woman cabaret shows in New York
  City. Her latest shares the title and themes of the book These Broken Roads and
  will play for one night as a launch event on October 6 at the Cutting Room in
  New York City.
• “These Broken Roads is Hayes’ Cinderella story beginning in
  the Jamaican countryside and ending in an Uptown Penthouse. It is a journey
  from betrayal to self-discovery. It is a coming of age that is at once human
  and hopeful. Hayes’ life, though complicated by duplicity is consistently
  buoyed by a strength and competence that is in moments, breathtaking. Pick up
  this book. You will not be able to put it down.”  —Joselin Linder, author of The Family
  Gene, HarperCollins

Sujets

• Personal Memoirs
• Nueva York
• Biography
• New York City
• Autobiography
• New York

Informations

• Publié par: Sibylline Press
• Date de parution: 03 octobre 2023
• Nombre de lectures: 0
• EAN13: 9781960573049
• Langue: English
• Poids de l'ouvrage: 4 Mo

Extrait

These Broken Roads one-woman cabaret launch event performedby author, Friday, October 6 in New York City taking place at The Cutting Roomtheater located at 44 East 32nd Street. Open to the public with ticketingthrough thecuttingroomnyc.com. Complimentary VIP tickets available forbookstore buyers and owners as well as influencers, book reviewers, and media,all through the publisher, sibyllinepress.comNew York City and Surrounds bookstore tour, October3 through 13California Bookstore Tour October 16 through 26 in 12 citiesNational Publicity including author interviews onnational talk shows, plus radio, print, and podcastsPartnerships with Women’s Organizations andstories in Women’s Magazines telling the author’s story and offering guidanceon how to protect yourself against dating app scams and how to move fromvictimization to empowermentSocial Media Campaign, targeting bookstagrammers,booktokers, and Facebook users with giveaways on Goodreads and InstagramShelf Talkers available for storesInclusion in NAIBA 2023 Holiday Catalog as featured titleGiveaways on Goodreads and InstagramAuthor Excerpts, Essays, and Talks on:dating apps, getting scammed and rising above it, career women dating pitfalls,vindicationBook Club Outreach; solicitation of celebrity bookclubs, reading group discussion questions printed in bookLibrary Market outreach, ad in Library JournalTrade Advertising in Publishers Weekly, ShelfAwareness, and with California Independent Booksellers Association Trade Reviews pursued in Publishers Weekly, LibraryJournal, Kirkus Reviews, Booklist, Shelf AwarenessGalleys Available for sales force, major media,regional media, social media influencers, influential authors, booksellers andlibrarians; digital galleys also available for download through Edelweiss andNetGalleymso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">Key Selling Pointsmso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">These Broken Roads starts with a dating app scam whichis a hot topic. For example, due to the popularity of dating apps, thedocumentary Tinder Swindler in which a con man scammed multiple women he met onTinder out of their money, hit the Top 10 on Netflix in 92 countries inFebruary 2022. People proclaimed it addictive.The reader is rooting for Hayes from the beginning. A Jamaicanimmigrant, she came to New York City when she was 14, and fought her way out oftwo bad marriages and dire circumstances, raising her child as a single mom andrising up the corporate ladder to become a true American success story. Thenshe met her scammer.In this telling of a scam however, Donna Marie Hayes doesn’t stayin the victim role, she learns her lessons, and then she fights back,eventually vindicating herself. She sets herself on a new path, leaving behindthe broken roads and choices of her past.Hayes now helps other women with victimization, mindset, andempowerment through her Distinguished Coaching organization.Donna Marie Hayes is a New York City resident and a performer bothon stage and in film. A SAG-AFTRA member, Hayes has appeared on Dr. Oz Show(Defy Your Age), Orange Is The New Black (Netflix), Black Girls Rock (BET),Celebrity Ghost Stories (Biography Channel) as well as in several other NewYork City Off-Broadway and TV productions.The author has starred in five one-woman cabaret shows in New YorkCity. Her latest shares the title and themes of the book These Broken Roads andwill play for one night as a launch event on October 6 at the Cutting Room inNew York City.“These Broken Roads is Hayes’ Cinderella story beginning inthe Jamaican countryside and ending in an Uptown Penthouse. It is a journeyfrom betrayal to self-discovery. It is a coming of age that is at once humanand hopeful. Hayes’ life, though complicated by duplicity is consistentlybuoyed by a strength and competence that is in moments, breathtaking. Pick upthis book. You will not be able to put it down.”  —Joselin Linder, author of The FamilyGene, HarperCollinsmso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">mso-margin-bottom-alt:8.0pt;mso-margin-top-alt:0in;mso-add-space:auto;line-height:normal">" />