Television after TV

Lynn Spigel

Description

In the last ten years, television has reinvented itself in numerous ways. The demise of the U.S. three-network system, the rise of multi-channel cable and global satellite delivery, changes in regulation policies and ownership rules, technological innovations in screen design, and the development of digital systems like TiVo have combined to transform the practice we call watching tv. If tv refers to the technologies, program forms, government policies, and practices of looking associated with the medium in its classic public service and three-network age, it appears that we are now entering a new phase of television. Exploring these changes, the essays in this collection consider the future of television in the United States and Europe and the scholarship and activism focused on it.With historical, critical, and speculative essays by some of the leading television and media scholars, Television after TV examines both commercial and public service traditions and evaluates their dual (and some say merging) fates in our global, digital culture of convergence. The essays explore a broad range of topics, including contemporary programming and advertising strategies, the use of television and the Internet among diasporic and minority populations, the innovations of new technologies like TiVo, the rise of program forms from reality tv to lifestyle programs, television's changing role in public places and at home, the Internet's use as a means of social activism, and television's role in education and the arts. In dialogue with previous media theorists and historians, the contributors collectively rethink the goals of media scholarship, pointing toward new ways of accounting for television's past, present, and future.Contributors. William Boddy, Charlotte Brunsdon, John T. Caldwell, Michael Curtin, Julie D'Acci, Anna Everett, Jostein Gripsrud, John Hartley, Anna McCarthy, David Morley, Jan Olsson, Priscilla Pena Ovalle, Lisa Parks, Jeffrey Sconce, Lynn Spigel, William Uricchio

Sujets

• Sociologie, société et politique
• Americas
• Television
• Media studies

Informations

• Publié par: Duke University Press
• Date de parution: 30 novembre 2004
• Nombre de lectures: 0
• EAN13: 9780822386278
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

T E L E V I S I O N A F T E R T V

E S S A Y S O N A M E D I U M I N T R A N S I T I O N

L Y N N S P I G E L A N D J A N O L S S O N , E D I T O R S

T E L E V I S I O N A F T E R T V

CONS OL E  I NG PA S S I ONS

Television and Cultural Power

E D I T E D B Y LY N N S P I G E L

T E L E V I S I O N A F T E R T V Essays on a Medium in Transition

Edited by Lynn Spigel and Jan Olsson

D U K E U N I V E R S I T Y P R E S S

D U R H A M & L O N D O N 2 0 0 4

c

∫2004 Duke University Press.

All rights reserved. Printed in the United

States of America on acid-free paper.$

Designed by Rebecca M. Giménez.

Typeset in Adobe Minion by Keystone

Typesetting, Inc. Library of Congress

Cataloging-in-Publication Data appear

on the last printed page of this book.

This volume is part of a research

project funded by the Institute for

Futures Studies, Stockholm. Addi-

tional funding has been generously

provided by the Bank of Sweden

Tercentenary Foundation.

The editors would also like to

express their gratitude to Sten

Frykholm and Lasse Nilsson, both

formerly at the Television Archives,

Stockholm.

CONTENTS

LY N N S P I G E L Introduction, 1

I. INDUSTRY, PROGRAMS, AND PRODUCTION CONTEXTS

J O H N C A L D WE L L Convergence Television: Aggregating Form and Repurposing Content in the Cul- ture of Conglomeration, 41

C H A R L O T T E B R U N S D O N Life- styling Britain: The 8–9 Slot on British Television, 75

J E F F R E Y S C O N C E ?:What If Charting Television’s New Tex- tual Boundaries, 93

WI L L I A M B O D D Y Interactive Television and Advertising Form in Contemporary U.S. Tele- vision, 113

L I S A PA R K S Flexible Microcast- ting: Gender, Generation, and Television-Internet Conver- gence, 133

II. TECHNOLOGY, SOCIETY, AND CULTURAL FORM

WI L L I A M U R I C C H I O Television’s Next Generation: Technology/ Interface Culture/Flow, 163

A N N A M c C A RT H Y The Rhythms of the Reception Area: Crisis, Capitalism, and the Waiting Roomtv, 183

J O S T E I N G R I P S R U D Broadcast Television: The Chances of Its Survival in a Digital Age, 210

A N N A E V E R E T T Double Click: The Million Woman March on Television and the Internet, 224

III. ELECTRONIC NATIONS, THEN AND NOW

J A N O L S S O N One Commercial Week: Television in Sweden Prior to Public Service, 249

M I C H A E L C U RT I N Media Capi- tals: Cultural Geographies of Globaltv, 270

D AV I D M O R L E Y Television, 303

At Home with

P R I S C I L L A P E Ñ A O VA L L E Pocho.com: Reimaging Televi- sion on the Internet, 324

IV. TELEVISION TEACHERS

LY N N S P I G E L Television, the Housewife, and the Museum of Modern Art, 349

J O H N H A RT L E Y From Republic of Letters to Television Republic? Citizen Readers in the Era of Broadcast Television, 386

J U L I E D ’ A C C I Cultural Studies, Television Studies, and the Crisis in the Humanities, 418

Contributors, 447

Index, 451

LY N N S P I G E L

INTRODUCTION

What is television’s future? Today, at a moment of rapid tech- nological change, this question pervades industry boardrooms, c university classrooms, and popular culture alike. To be sure, television—as an institution, industry, and cultural form—has changed significantly from its earlier incarnations. In the postnetwork, post– public service media systems, television as we knew it is something else again. Yet, as the title of this book suggests, even while mutated in form television remains a central mode of information and entertainment in our present-day global culture, and it appears that it will continue to do so for many years to come. Understanding what is new about the me- dium thus demands an understanding of both its past and present. Television Aftertvcontains a mix of historical, critical, and specula- tive essays that explore television’s rise and its transformations over the past fifty years. Mostly concerned with U.S. and European contexts, the authors in this collection address both commercial and public service traditions, and they evaluate their dual (and some say merging) fates in our global, digital culture of ‘‘convergence.’’ This book explores televi- sion’s pasts, presents, and futures from a broad historical perspective by showing how the current transformations in media delivery systems si- multaneously transform and sustain familiar patterns of U.S. and Euro- pean television cultures. The essays contribute to a number of salient