From the Mouse’s House to the Penthouse

Michael Crawford

Description

He negotiated the deal of a lifetime: the first Disney theme park in mainland China.
In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.
Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win–win outcomes in coveted world markets.
Crawford’s decade in Asia as an executive of two global brands taught him that humility works and ego doesn’t. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company’s objectives. From the Mouse’s House to the Penthouse features his techniques for getting all parties involved to strike the right balance. Compromise doesn’t mean losing.

Sujets

• Santé et bien-être
• Développement personnel
• développement personnel
• Business Development
• Personal Growth
• General officer
• Self-help
• Development
• Success
• General
• International

Informations

• Publié par: Authors Republic
• Date de parution: 07 juin 2023
• Nombre de lectures: 0
• EAN13: 9781544541853
• Langue: English
• Poids de l'ouvrage: 574 Mo

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