£10DEWSBURY TOWN CENTRE AUDIT 2001FACT SHEET 5: PERCEPTIONS OF THE TOWNEmployment: Figure 2 shows the changes experienced byIntroductionrespondents during the last 12 months in respect of employeenumbers. Clearly, over half (55%) recorded that their staffThis document, produced by Kirklees MC’s Planning Service, isnumbers had not changed whilst 23% registered and increase.designed to provide supplementary information on the surveysThe employment sector in the town continues to beof business and shopper/visitor perceptions of Dewsbury tocharacterised by part time jobs, and by a predominantly femaleaccompany the 2001 Town Centre Audit (in A1 folded form).workforce. This is also particularly true of the convenienceThis is one of a series of Fact Sheets that contain detailedgoods retail sector where only 23% of employees are full time. analysis of the indicators of town centre performance presentedin the main publication.Figure 2: Changes in staff numbers (last 12 months)Assessing perceptions: MethodologyQuestionnaire surveys were undertaken in Dewsbury towncentre during May and June 2001 to gauge the views ofshoppers/visitors and business owners/managers on varioustown centre issues. Tabulated full results from bothquestionnaires are given at the end of the Fact Sheet.IncreasedBusinesses: Self-completion questionnaires were distributed Remained the sameDecreasedby hand to 265 businesses and 131 market traders within thetown centre. Whilst the ...