NLC draft audit

NATIONAL LOTTERY COMMISSION MARKET PERCEPTIONS AUDIT LONDON COMMUNICATIONS AGENCY November 2004 FOR PUBLICATION London Communications Agency, Page 1 of 64 CONTENTS Foreword and context ........................................................................................................... 3 Executive Summary...............................................................................................................5 1 Current involvement with the NLC and/or National Lottery ........................................ 8 2 Perceptions of the Lottery............................................................................................ 10 3 Perceptions of Lottery regulation and management ................................................. 14 4 Likelihood of bidding .................................................................................................... 18 5 Interests in bidding ....................................................................................................... 21 6 Specific factors affecting bidding................................................................................ 24 6.1 Scale of Lottery operation....................................................................................... 25 6.2 Cost of bidding......................................................................................................... 27 6 ...