AdClick – We Generate Business for our Clients

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• Publié par: adclick
• Nombre de lectures: 20
• Langue: English

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AdClick – We Generate Business for our Clients

PR Newswire PORTO, Portugal, September 20, 2012

PORTO, Portugal,September 20, 2012/PRNewswire/ -- AdClick is a Digital Marketing Performance company. Our Mission is to "GENERATE BUSINESS FOR OUR CLIENTS THROUGH TARGET DIGITAL MARKETING SOLUTIONS". Internally, we take this mission very seriously and we are always trying to figure out how we can "convert" our products into sales for our customers. To do this efficiently, we rely on our values: (1) Relevance, (2) Creativity, (3) Sustainability and (4 ) Passion! This ensures that we are passionate to produce a creative work (which is a characteristic of the entire industry) that has to generate business for our customers, therefore promoting a long lasting interaction. Our qualitative goals for 2012 are: (1) to develop new technologic platforms (developed internally) which include: (1.1) Email Bidding - Yellow Project; (1.2) Affiliate Network - Afilea + Beeleads inBrazil, and (1.3) and Control Report - Hurry Project; (2) to consolidate sustainable growth. The main product that AdClick sells is "Business Leads". Adclick differentiates itself by having no incentivized traffic, because we are segmented by interest, verticals or category. Our users leave their contact because they are interested in a loan, an insurance, a professional course, or in another product our customers sell. They don't leave their contacts because they want to win an iPod or a car! This way of working is more expensive but also more qualified, aiming at immediate results. Email Marketing is the star in AdClick. Generating traffic through Email Marketing is highly innovative through Yellow platform. This platform, instead of sending emails indiscriminately to the entire Database, identifies the conversion profile and sends mails only for a subsegment base. This prevents pollution of the database and the consumer highly appreciates receiving what they are really interest in. We are ready to introduce in the Market our last product - The Email Bidding. This is a "self-service" Email sending platform with a Bidding system of CPC (cost per click). It's "Adwords" for the Email Marketing, a revolutionary tool in the industry. Obviouly, the platform is also ready to send Email Marketing under CPM (cost per thousand), CPL (for lead) and CPA (per share / sell) models. Other AdClick improvement to increased traffic is our affiliations networks: AFILEA inEurope, and BEELEADS inBrazil. In addition of supplying traffic from our databases, we also have access for our partners and suppliers inventory. We can reach 120 million contacts. About the history of the company, AdClick was born in 2007 as a startup, a project of 3 people. Year after year, we have been multiplying "headcounts" and turnover, as well as growing markets: firstSpainandFrance, thenPoland andItalin 2010 and most recentlSouth America. This evolution forSouth

Americawas so rewarding that in 2011 we opened offices in S . Paulo -Brazil. Today we operate in six countries inEurope(Portugal,Spain,France,Belgium, PolandandItaly) and in 5 countries inLatin America(Mexico,Chile,Brazil, Argentina,Colombia). AdClick is able to help Digital Marketing Industry to develop. It is an Industry in constant growth (in 2009 it was worth68,400 million dollarsand in 2014 is expected value is of 132.1 billion - in "eMarketeer Research"), constantly changing and creating new products, rules and newmodus operandi. Our strategy is to be relevant to our users having products that help people on their daily demands, covering a broad sprectrum of needs, as finance , education and entertainment verticals. Examples of that, are our portals: http://www.monportailfinancier.com in France; http://www.kocinarte.cominSpainin, and http://www.educalia.com.br Brazil. The AdClick manages about 300 supports daily. For the future, Digital Marketing is taking over and winning share market in relation to Traditional Marketing. One can think about easy questions: have you seen television today? And have you surfed the internet? Did you check your email? InsideDigital Marketing Industry, Performance is rising. In 2012, Performance already occupies 65% share of Digital Marketing. Marketers are more concerned with ROI than with Reach. Several aspects concerning the global trend of digital marketing can be highlighted, 1. theIndustry will be consolidated, and this will happen very soon - products will be standard and companies will specialize in one two vertical. The code of ethics will be created and the legislation will move forward with more restrictions. 2. Mobilewill grow: now we can mostly do everything on a mobile phone, tablet that we do on a PC ... 3. Emailmarketing will continue to grow - users are increasingly demanding. Nobody wants to be bored to receive dozens of emails a day. Will win the one who hits what people want. 4. Companieswill want more quality, but they will have to realize what is the "life time value" of a lead and will have to be prepared to pay more for it! The most digitally developed countries - UK,USA- have already realized this.

Adclick, invests approximately 22% of the turnover in new projects - is our fuel for growth! We think that this is best way to prepare our team for a sustainable future and response better to our client needs. CONTACTS: André Amorim, [e-mail]