Allot MobileTrends Charging Shows 33% of Operators Delivering Mobile Cloud Services

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• Publié par: allot-communications-ltd
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• Langue: English

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Allot MobileTrends Charging Shows 33% of

Operators Delivering Mobile Cloud Services

PR Newswire

HOD HASHARON, Israel, June 19, 2012

HOD HASHARON,

Israel

,

June 19, 2012

/PRNewswire/ --

Content Partnerships and Revenue Sharing on the Rise

Allot Communications Ltd. (NASDAQ: ALLT), a leading supplier of service

optimization and revenue generation solutions for fixed and mobile broadband

service providers worldwide, announced today that its Q2, 2012 Allot

MobileTrends Charging Report shows that 33% of operators are leveraging

revenue sharing models and partnerships with cloud-based content providers

such as Spotify to deliver mobile cloud services. The second bi-annual Allot

MobileTrends Charging Report is based on publicly available data, collected

during Q2, 2012 from over 100 mobile operators worldwide.

Allot MobileTrends Charging Report Q2, 2012 - Key

Findings:

46% of operators offer Value-based plans, with services such as parental control or

music streaming

LTE operators have embraced Value-based pricing in a similar manner as the 3G

Operators

Operators' cloud is on the rise with 33% offering cloud-based services through partners

such as Rhapsody, Spotify and Deezer

32% of operators charge for WiFi access (offload). The challenge for operators is to

incorporate offloaded traffic into their policy control architecture

The number or operators charging for tethering almost doubled over the past nine

months from 15% to 29%, marking a rise in operator efforts to closely monitor and

monetize the interminable surge in data consumption

Since the previous Allot MobileTrends Charging Report (Q3, 2011), the

introduction of intelligent Value-based service plans across mobile networks has

become more wide spread. Application-based plans, multi-device plans, time-

shifting and parental control plans are becoming more common. Operators are

also starting to recoup their losses on previously unbillable usage patterns. 32%

of operators now offer paid WiFi access. The challenge for operators is to

incorporate offloaded traffic into their existing policy control and charging

architecture.

Comparing 3G and LTE pricing, the percentage of operators offering Value-

based plans is identical. Despite the increased capacity available on LTE

networks, it appears that operators are careful not to run into the congestion

and declining ARPU issues now faced in 3G environments. Instead, they are

building Value-based policy enforcement into their LTE networks from the get

go.

"LTE is expanding the scope for value-based pricing innovation over 3G," said

Monica Paolini, PhD, Founder and President of Senza Fili Consulting, "We will

see even more pricing choice offered to LTE subscribers over time, as

subscribers increasingly expect their broadband plan to reflect their

preferences with regards to content, usage and services that are valuable to

them, and give them the flexibility to make the choices that work best for

them."

"Working with some of the world's largest operators, we found the need for

pricing innovation to be a cross-regional requirement," said Andrei Elefant,

Allot's Vice President of Marketing. "We are currently helping our customers to

evolve their data charging, focusing on providing consumers with more choice

and operators with unique service differentiation."

The full Q2, 2012 Allot MobileTrends Charging Report (complete with graphics)

can be found on:

http://www.allot.com/MobileTrendsChargingReportQ2_2012.html?

campid=701D0000000lNnv

About Allot Communications

Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of intelligent

solutions to optimize and monetize over-the-top traffic in fixed and mobile

broadband networks and in large enterprises worldwide. Allot's scalable,

carrier-grade solutions leverage dynamic actionable recognition technology

(DART) to provide traffic analytics, policy enforcement and video optimization.

Allot enables value-based services and charging models that are vital for

network operators to deliver a consistently great user experience, contain costs

and maximize revenues from network usage. For more information, please visit

http://www.allot.com .

Safe Harbor Statement

Information provided in this press release may contain statements relating to

current expectations, estimates, forecasts and projections about future events

that are "forward-looking statements" as defined in the Private Securities

Litigation Reform Act of 1995. These forward-looking statements generally

relate to the company's plans, objectives and expectations for future

operations. These forward-looking statements are based upon management's

current estimates and projections of future results or trends. Actual future

results may differ materially from those projected as a result of certain risks

and uncertainties. These factors include, but are not limited to: changes in

general economic and business conditions and, specifically, a decline in

demand for the company's products; the company's inability to develop and

introduce new technologies, products and applications; loss of market; and

other factors discussed under the heading "Risk Factors" in the company's

annual report on Form 20-F filed with the Securities and Exchange Commission.

These forward-looking statements are made only as of the date hereof, and the

company undertakes no obligation to update or revise the forward-looking

statements, whether as a result of new information, future events or otherwise.

Allot Communications Contacts:

Jonathon Gordon

Director of Marketing

Allot Communications

Tel: [phone]

[e-mail]

PR Contact

Justine Schneider

Calysto Communications

Tel: [phone] x507

[e-mail]