Anneka Rice Launches the Talisker™ Whisky Atlantic Challenge 2013, the World's Toughest Rowing Race, on the Eve of Ladies Day at Aberdeen Asset Management Cowes Week Editor Notes Talisker™

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• Langue: English

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Anneka Rice Launches the Talisker™ Whisky Atlantic Challenge 2013, the World's Toughest Rowing Race, on the Eve of Ladies Day at Aberdeen Asset Management Cowes Week Editor Notes Talisker™

PR Newswire LONDON, August 16, 2012

LONDON,August 16, 2012/PRNewswire/ -- - With Photo Anneka Rice warmed up for Aberdeen Asset Management Cowes Week Ladies Day today by rowing an ocean rowing boat with six time ocean rower, Simon Chalk, and budding Atlantic rower, Gemma Cambell, past the iconicIsle of Wightlandmark, Osborne House. The same boat will be rowed 3,000 nautical miles, from La Gomera in the Canary Islands toAntiguainDecember 2013, as part of the Talisker Whisky Atlantic Challenge, the world's toughest rowing race. "Rowing an ocean is one of the toughest personal challenges you can set yourself. More and more women are signing up each year and we are delighted that Anneka Rice has joined us to raise awareness of ocean rowing today. It's amazingly rewarding and I hope we inspire more ladies to sign up for the Talisker Whisky Atlantic Challenge 2013." Simon Chalk, ocean rower InDecember 2011, the Talisker Whisky Atlantic Challenge 2011, saw 17 crews from round the world leave La Gomera in the Canary Islands on a 3000 mile ocean row toBarbados. Amongst those rowers was Julia Immonen, whose team Row for Freedom broke two world records. Julia will speak of the highs and lows of her crossing at The Talisker Boathouse at the Yacht Haven on Thursday 16th August to mark Ladies Day at Aberdeen Asset Management Cowes week. EDITOR NOTES [TM] TALISKER Talisker speaks of the rugged, windblown beauty of its home by the wild seas on the Isle of Skye. The powerful whisky has been adored by many for its sea- salty nose, peaty, smoky character and peppery finish, since 1830. The maritime influence of Talisker has led to close links with challenges on the water, from support of the RNLI, to sponsorship of Cowes week and the Talisker Whisky Atlantic Challenge, the world's toughest rowing race, which will see crews from around the world row from the Canary Islands toAntiguain December 2013. Talisker 10 year old, 18 year old and Distillers Edition are widely distributed. See http://www.malts.com and http://www.taliskerwhiskyatlanticchallenge.com. The TALISKER word and associated logos are trade marks. © TALISKER 2011 Diageo Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan's,Windsorand Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain

Morgan, Jose Cuervo, Tanqueray and Guinness. Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com. Celebrating life, every day, everywhere. Aberdeen Asset Management Cowes Week

Cowes Week is one of the longest running events in UK sporting history having first taken place in 1826. Aberdeen Asset Management Cowes Week is an inclusive, aspirational sailing regatta; the largest of its kind in the world. Aberdeen Asset Management Cowes Week attracts around 1,000 yachts in up to 40 classes, and 8,500 competitors ranging from weekend sailors through to Olympic medallists and World Champions. Aberdeen Asset Management Cowes Week has a lively festival atmosphere ashore with a broad range of social activities that provide an exciting and varied "après-sail" programme. The official event website for all the latest news and information is: http://www.aamcowesweek.co.uk. Follow the event on Facebook:http://www.facebook.com/cowesweekand on twitter @cowes_week.

Note to Editors: A picture accompanying this release is available from the European Pressphoto Agency (EPA). To view, go to http://www.epa.eu and log in using Username: prnewswire and Password: guest01 It is also available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.