Arkadin Unveils New Branding and Vision for Social Sharing

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Arkadin Unveils New Branding and Vision for Social Sharing PR Newswire PARIS, July 9, 2012 PARIS, July 9, 2012 /PRNewswire/ -- Collaboration and Social Sharing To Be Key Drivers of Success in Global Networked Society Arkadin, a leading global collaboration service provider, unveiled today a bold ndnew brand identity

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• Publié par: arkadin
• Nombre de lectures: 8
• Langue: English

Extrait

Arkadin Unveils New Branding and Vision for

Social Sharing

PR Newswire

PARIS, July 9, 2012

PARIS

,

July 9, 2012

/PRNewswire/ --

Collaboration and Social Sharing To Be Key Drivers of Success in

Global Networked Society

Arkadin, a leading global collaboration service provider, unveiled today a bold

new brand identity to usher in its 2

nd

decade of leadership. The brand strategy

demonstrates the vital role that collaboration technologies, sharing and

collective intelligence have in propelling successful businesses in a global

networked society.

"Collaboration is at the heart of the digital revolution that is fundamentally

changing the nature of business," says Olivier de Puymorin, CEO and founder of

Arkadin. "Workplaces around the globe will need to collaborate more and

better in line with the powerful technological, societal and environmental forces

that are affecting every facet of the business world. Our vision, product

portfolio and new brand identity have evolved with the dramatic changes

underway, and are rooted in a firm belief that progress emerges from people's

desire to share."

Arkadin's brand strategy illustrates how the company is shifting from pure

conferencing-based technologies to a complete collaborative experience where

social sharing predominates. The stage was set for this transition earlier this

year with the launch of the Arkadin Cloud Collaboration Platform. The robust

audio platform integrates with a full suite of web, video collaboration services

and Unified Communications solutions.

"It's no longer about conferencing," says Olivier de Puymorin. "The global

economy is now being defined by human talent and collaboration skills. Social

sharing and collective intelligence will be the key drivers for successful

organizations."

"Arkadin's entire brand identity has been transformed to focus on the

progressive side of this changing dynamic and our belief in the power of social

sharing," says Sophie Huss, Arkadin's global director of marketing and

communication.

"

Our new branding is ultimately about a better user experience for

organizations that put sharing and collaboration at the heart of their strategy,"

continued Olivier de Puymorin. "Nothing will distract us from helping clients

transition to the best services for driving more successful business outcomes.

Our comprehensive range of cloud-based collaboration offerings and an

unrivalled local-service presence will ensure we deliver on that goal."

For further information on the new brand identity please visit:

http://www.arkadin.com/landingpages/com/new-branding-platform.html or the

new arkadin.com website.

About Arkadin

Founded in 2001, Arkadin is the 3

rd

largest collaboration service provider in the

world. With a vision rooted in the belief that progress emerges from people's

desire to share, Arkadin offers a complete range of remote audio, web, video

conferencing and Unified Communications solutions. The services are delivered

as SaaS solutions for fast, scalable deployments and a high ROI. Its global

network of 50 operating centres in 29 countries has dedicated local-language

support teams to service its 25,500 customers. http://www.arkadin.com/uk.