Aurasma Victorious At BRAVES Awards

Informations

• Publié par: aurasma
• Nombre de lectures: 25
• Langue: English

Extrait

Aurasma Victorious At BRAVES Awards

PR Newswire

LONDON, July 12, 2012

- AUGMENTED REALITY PLATFORM WINS AWARD FOR TECHNICAL

INNOVATION -

LONDON

,

July 12, 2012

/PRNewswire/ -- Aurasma, the world's leading

augmented reality platform, claimed the Award for Technical Innovation at the

International Brand Video Awards (BRAVES) last night, fending off tough

competition from both the UK and US.

The BRAVES are the first and only awards ceremony dedicated solely to

recognising and rewarding the use of video by brands. The company, whose

technology has been developed in

Cambridge

and is used by over 6,000 brands

and agencies around the world, overcame competition from Ooyala and

SocialVibe from the UK, and Unruly and Yantra Digital from the US to win the

prize.

This accolade is the latest in a recent string of awards for Aurasma and its

partners. In June, Aurasma won 'Best AR App' and overall 'AR Awards

Champion' at the AR Awards 2012 - a new event specifically designed to

recognise and reward key players in the rapidly emerging space of augmented

reality.

Creative agency and long standing Aurasma collaborator, Billington Cartmell,

recently won a Gold IPM award for 'On-pack Promotions' for its Aurasma-

enabled Lucozade 'Yes' campaign. The agency also received a Silver award for

'Art Direction' and a Bronze award in the 'Innovation' category.

Elsewhere, Ogilvy Action was shortlisted at Cannes Lions for their work with

Aurasma on the Wetherspoons Connected campaign, and won four other

prestigious awards:

The

New Media Age Award

for 'Best Use of Mobile'

The

Marketing Week Engage 2012 Award

for 'Promotional Marketing'

IPM Bronze Award

in the 'Alcoholic Drinks' category

MAA Award's

'Best Digitally Led Campaign'

Publishing partner Top Gear Magazine was presented with two FIPP awards at

The Digital Innovators' Summit earlier this year including an 'Editor's Choice

Award' and the Summits' top prize, 'Best Innovation.'

Finally, NET-A-PORTER claimed two Econsultancy Innovation Awards in

February for its Window Shop campaign, leaving the ceremony with awards for

both 'Innovation in Mobile Marketing' and the Econsultancy Grand Prix, having

impressed judges with its use of Aurasma to bring together social, mobile and

e-commerce aspects of the campaign.

Matt Mills, Head of Sales at Aurasma, said:

"We are delighted to have won the 'Technical Innovation' category at the

BRAVES for brand video and two awards, including the prestigious grand prix

'AR Awards Champion', at the recent AR Awards. The best reward of all

however is seeing all the brands and agencies we work with win industry

recognition for the creative and innovative campaigns they've created on our

platform. It validates the countless hours of hard work we have put in since our

launch in June last year and the tangible benefit this technology is bringing to

businesses around the world."

Simon Stebbing, Managing Director at Ogilvy Action, said:

"We could not be happier with the recognition we received for our

Wetherspoons Connected campaign. Aurasma enabled us to deliver real time

value-added offers to consumers in a totally unique way and delivered the most

sensational results for our client. Our silverware from NMA, Marketing Week,

IPM and MAA are all great achievements, but the tangible benefit this Aurasma-

powered campaign brought to the client's business is the greatest accolade of

all."

Launched in

June 2011

, Aurasma is an application for iPhones, iPads and high-

powered Android devices. It uses advanced image recognition technology and

augmented reality to create, discover and share digital content embedded in

everyday objects such as printed images, products and even physical places.

Aurasma has over 6,000 partners operating in over 100 countries across a

variety of industries including retail, publishing, fashion, sport, entertainment,

advertising and education. Over four million users have downloaded Aurasma

since its launch last year.

The campaigns can be seen in action here:

Lucozade 'Yes' campaign:

http://vimeo.com/32157715

Wetherspoons Connected campaign:

http://www.youtube.com/watch?

v=EdsVno1Ns6E

NET-A-PORTER 'The Window Shop':

http://www.youtube.com/watch?

v=dTk_9pmqspE

Links to Editors

Aurasma (App Store):

http://itunes.apple.com/gb/app/aurasma-lite/id432526396?mt=8

Aurasma (Google Play):

http://bit.ly/tHibPU

Aurasma:

http://www.aurasma.com

http://www.facebook.com/aurasma/

http://www.twitter.com/aurasma/

http://www.youtube.com/user/AurasmaLite

http://aurasmalite.tumblr.com/

Notes to editors:

ABOUT AURASMA

Aurasma is the world's leading augmented reality platform. Available as a free

app for iPhones, iPads and high-powered Android devices or as a free kernel for

developers, Aurasma uses advanced image and pattern recognition to blend

the real-world with rich interactive content such as videos and animations

called "Auras".

Auras can be created for printed images, product packaging, clothing, physical

places and users can even use the app to create and share their own. Since its

launch in

June 2011

, Aurasma has had more than four million downloads and

over 6,000 partners in markets including retail, fashion, sport, automotive,

education, advertising and publishing are using the free technology in their

campaigns, on their products or embedding the technology in their own

applications. Aurasma was developed by and is part of software company

Autonomy – an HP Company.