Auto Trader's Goodwood APP Puts the AR into Racing

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• Publié par: auto-trader
• Nombre de lectures: 19
• Langue: English

Extrait

Auto Trader's Goodwood APP Puts the AR into

Racing

PR Newswire

LONDON, June 11, 2012

LONDON

,

June 11, 2012

/PRNewswire/ --

Auto Trader, sponsors of the Goodwood Moving Motor Show, have built and just

launched the first ever official Goodwood Festival of Speed mobile app for this

year's event. The free-to-download app has a UK first augmented reality racing

game featuring the iconic Goodwood hill climb, and also enables visitors to

enjoy unprecedented levels of functionality whilst attending the festival.

To increase the excitement around the game and to celebrate 35 years of Auto

Trader heritage visitors will have the chance to win an Alfa MiTo Quadrifoglio

Verde at the Auto Trader stand. A user can practise and play against their

friends before and during the event, but in order to compete and have a

chance of winning the brand new car they have to play the augmented reality

racing game at the specifically assigned track on the Auto Trader stand.

To play the racing game, wannabe champions simply need to open the Auto

Trader Challenge racing game within the Goodwood app and place the camera

over the Auto Trader magazine or the #ATchallenge gameboard. With several

players chomping at the bit for the perfect racing line, bumping your opponent

off course with a friendly nudge becomes all too important.

The app guides visitors around the Goodwood Festival of Speed, taking place

28

th

June to 1

st

July 2012, with the latest information on timetables and events

ensuring they get the most out of their day. There is also a facility for users to

create their own bespoke plan of events that features handy reminders when

shows are about to start.

Jonathan Williams, Consumer Marketing Director at Trader Media Group, said:

"As well as the stand at the show, we developed the app to ensure visitors had

an interactive experience of the show as well as some fun with the augmented

reality racing game which is also great to play with a couple of friends."

The official Goodwood Festival of Speed iPhone app from Auto Trader, the UK's

number 1 online and mobile website to buy or sell your car, featuring the AR

game is available to download for free from the Apple App Store- here. Please

also visit the Goodwood page on the Auto Trader website.

Key features of Auto Trader's official Goodwood Festival of Speed iPhone app

include:

Augmented reality racing game with support for up-to four players across

different devices

News reel updated live by the Goodwood team

Detailed map of the Goodwood festival

Live Twitter tracker showing the location of geo-tagged tweets

Lap time leader-board

Events calendar

Find my car feature

Compatible on iPhone (3Gs models and above), iPod Touch and iPad (iPad 2

models and above)

Hidden feature in the 'About Auto Trader' page

Play from the front cover of Auto Trader magazine (latest edition)

About Auto Trader:

Visit the mobile website at http://www.autotrader.mobi

Visit the website at http://www.autotrader.co.uk

Visit the Facebook page http://www.facebook.com/autotraderuk Twitter

http://www.twitter.com/autotrader_uk

About Auto Trader:

Auto Trader is the UK's number one motoring website and drives more leads to

dealers than any other company in the UK. With over 10.8 million monthly

unique users, carrying out over 135 million searches on new and used vehicles,

Auto Trader dominates the online classifieds market.

Over 2.2 million people access Auto Trader via their mobile devices every

month, through the mobile-optimised site and apps developed for

iPhone, iPad, Android and Nokia. Auto Trader is part of Trader Media Group. For

more information, visit http://www.autotrader.co.uk

Trader Media Group is

Europe's

largest specialist multi-media group and

supplier of leading automotive marketing products and services. B2B brands

included in the Trader Media Group stable include: Auto Trader, RAZSOR,

2

nd

Byte and Autotrade-mail. The Group also offers a range of other specialist

classified listings and publications including Bike Trader, Truck & Plant Trader,

Ad Trader, Motorhome and Caravan Trader, Farmers Trader and Top Marques -

with the largest reach in their sectors, through web traffic and magazine

readership. Trader Media Group operates in the UK,

Ireland

and

South Africa

and is jointly owned by Guardian Media Group and Apax Partners. For more

information, visit http://www.tradermediagroup.com

* Experian Hitwise's most searched for brand of 2010 data (22 March 2011)