Business Leaders top the Leadership Tables

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• Publié par: ketchum-sampark-pvt-ltd
• Nombre de lectures: 13
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Business Leaders top the Leadership Tables

PR Newswire MUMBAI, June 12, 2012

MUMBAI,June 12, 2012/PRNewswire/ -- Ketchum's 2012Leadership Communication MonitorBrings out Interesting Findings such as:- · IT and Telecom Sectors Demonstrate More Effective L eadership Compared to Other Sectors · Sportspeople and Celebrities Rank Higher Than Religious and Political Leaders in India · TV and Print Media Rank Highest on Credible Media t o Build Leadership, With Facebook Marginally Behind on Credibility Scores Indian business leaders are perceived as the most effective leaders in the country across categories covering politics, business, sports, religious and community as per the Ketchum's 2012Leadership Communication Monitorstudy. As per the findings of Ketchum's 2012Leadership Communication Monitor,business leaders are seen as the most effective with 41% of Indians rating business leadership as excellent. This is in line with global trends which rank business people as the most effective leaders. However, Indians are dramatically different when it comes to ranking their sportspeople and celebrities as effective leaders. Surprisingly,sportspeople and celebrities rank even higher than religious and political leaders inIndia!Sportspeople rank high at no. 2 with 37% Indians rating them as excellent leaders. In contrast, globally sportspeople rank down at no 5 with just 23% ranking them as effective leaders. The contrast is even sharper with celebrities ranking no. 4 inIndiascorea 28%  with compared to the global rankings that pushes celebrities down to the bottom of the charts. Politicians, in fact, rank lowest inIndiawith a score of just 21%. Despite a slowing economy and dipping corporate performances in the last one year, confidence in business leaders among Indians has ac tually grown with 50% indicating they are more confident now than a year back.In sharp contrast,politicians have lost in confidencelesser number of Indians now confident in pol  with itical leadership. According to Mr. Ajay Sharma, Managing Partner, Ketchum Sampark Pvt. Ltd, "At a time of considerable uncertainty, Ketchum Sampark 2012Leadership Communication Monitor study is a response to the hunger for effective leadership - political, corporate, religious or community-based. This study examines attitudes to t oday's leadership inIndia and explores the fundamental role of communication in i nforming and delivering that leadership." He further added,hat people"One of the important take-away from the study is t seem to have more confidence in business leaders v/s policy makers to help the country through difficult times." Within the business community,knowledge-based industries were perceived as having the most effective bosses. Ranked highest on leadership effectiveness was technology, with a 51% approval rating, followed by telecom (46%) and Banking (45%). The ll. The media and financialenergy sector came in fourth overall in the po services leaders were ranked fifth (41%) and sixth (40%) respectively. FMCG and alcoholic beverages are the bottom of the rankings with 30% & 20% respectively.

There are no surprises that TV and print media ranked highest on credible media to build leadership with scores of 40%. Globally, though TV and print media have slid in rankings to 3rd and 4th respectively with in-person contact with leaders and televised speeches ranking higher as credible media. A big surprise isIndiais Facebook.Facebook with a score of 39% is marginally behind print (41%) and broadcast media (40%).is in sharp contrast to global rankings This where Facebook scores low at 16% and no. 10 in the rankings. Blogs don't seem to enjoy much confidence inIndia or globally and rank lower than traditional press releases. Twitter though picking up in importance still ranks in the bottom 3 on credibility. For detailed study, please visit: http://www.slideshare.net/trups07/ketchum-leadership- communication-monitor-india-study-1 Primary Media Contact : Vikas Sahni, [e-mail], 91-989- 2629404 Secondary Media Contact : Pradeep Ghorpade, [e-mail], 91-982-0267858