Energy Efficiency to Emerge as Key Purchase Criterion for Pumps in the Oil and Gas Industry, Says Frost & Sullivan PR Newswire LONDON, July 4, 2012 - Focus to be on achieving increased pump and motor efficiencies, higher price performance ratio and prompt after sales service LONDON, July 4, 2012 /PRNewswire/ -- The oil and gas industry in Europe has been through economic vagaries in the last 10 years with financing difficulties and low oil prices resulting in several projects being either postponed or abandoned altogether. This, in turn, has affected the uptake of pumps by the industry. Nevertheless, demand for pumps is set to grow steadily as projects gradually start being revived. New analysis from Frost & Sullivan (http://www.industrialautomation.frost.com), European Pumps Market in the Oil and Gas Industry, finds that the market earned revenues of euro 1,346.78 million in 2010 and estimates this to reach euro 1,483.19 million in 2015. The research covers centrifugal and positive displacement pumps. Pump reliability, energy efficiency and conservation, and safety have become critical factors due to the oil and gas crisis in Europe. "The EU policy of using energy efficient motors and drives is expected to boost the demand for pumps in the oil and gas industry," notes Frost & Sullivan Program Manager Ashwin Annareddy.