Foodie.fm Transforms Traditional Grocery Retailing into Modern, Personalised eCommerce

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• Publié par: digital-foodie-ltd
• Nombre de lectures: 13
• Langue: English

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Foodie.fm Transforms Traditional Grocery

Retailing into Modern, Personalised

eCommerce

PR Newswire

LONDON, June 19, 2012

LONDON

,

June 19, 2012

/PRNewswire/ --

Launches new tablet-based shopkeeper tools

Digital Foodie, the company behind Foodie.fm, the world's first fully

personalised social shopping platform for groceries, announced today the

launch of new tablet-based shopkeeper tools for running eCommerce

operations in a modern way. The new tools are part of the Foodie.fm Product

Suite that is introduced at LeWeb London visitors this week.

Foodie.fm Product Suite offers everything needed to run personalised online

services for groceries. The core of the suite is the multichannel storefront built

around Foodie's recommendation engine. For assisted buying, the suite

includes consumer facing service modules for personalised and social recipe

recommendations as well as store-based feedback and rating module that

increases the transparency of retailer operations.

"Retail industry is undergoing a major transformation. Consumers demand

transparency and personalisation like never before. The results we've achieved

with S Group show that answering these needs clearly improves sales. We

increased S Group's online sales by 15% when transforming operations from

traditional store to Foodie powered online store," explained Kalle Koutajoki, CEO

of Digital Foodie.

The new tablet-based shopkeeper tools help retailers to move away from

printouts and spreadsheets and improve the quality of operations. Instead of

flicking through various documents, pickers can now access a dedicated view

for orders from their iPads. They can easily modify the order in real-time if

needed. Also drivers can communicate both with the store staff and the

customers directly via Foodie on their iPads.

"The pace of which consumers adapt new technologies is amazing. In order to

serve our customers in an optimal and most transparent way, we also need to

utilise the latest technology. With Foodie's technology and iPad based

shopkeeper tools we can now react to changing customer needs much faster

while improving the quality of our delivery operations," says Ilkka Alarotu,

Director from the S Group Grocery Chain Management.

Foodie.fm is an award winning multiplatform service that is currently available

on the web, Facebook, iPad, iPhone, Android and Nokia platforms. Foodie is

free for consumers to use and currently has 230,000 unique users.

In

Finland

Digital Foodie has created a close co-operation with S Group, one of

the largest retail chains in Scandinavia and the leading retailer in

Finland

with a

45% market share, as well as with major brand partners. In the UK, Foodie.fm is

available as beta and the product assortment is linked to Tesco through the

Tesco API enabling the community a direct checkout with Tesco.com. In the UK,

Foodie runs independently.

Notes to editors

Image of Foodie shopkeeper tools: http://company.foodie.fm/gallery

Foodie.fm is at LeWeb London from 19

th

-20

th

June in Demo Zone 2, demo desk

D16.

About Digital Foodie Ltd.

Foodie.fm is a multi-platform service designed by Digital Foodie. It is a fully

personalised social shopping platform used by major food-retailers and brands.

The core of the service is formed by highly personalised food and product

recommendations that make everyday shopping easy and fun. For retailers, the

Foodie.fm platform provides all the tools needed to run modern eCommerce

operations and home deliveries. Foodie.fm is currently available on the web,

Facebook, iPad, iPhone, Android and Nokia platforms. Digital Foodie is

headquartered in

Helsinki, Finland

. Foodie.fm on the web at

http://www.foodie.fm