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Publié par | frost-sullivan |
Publié le | 05 novembre 2013 |
Nombre de lectures | 3 |
Langue | English |
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PR Newswire
SYDNEY, Nov. 6, 2013
~ Online video fastest growing, outperforming all segments to attain 34% market share by 2018 ~
Australia's online general advertising market grew a robust 12% in the last 12 months to reach $862 million in June 2013. Online video was the fastest growing type of online general advertising inventory, accounting for 15% of overall online general advertising revenues, up from 11% in 2012. Social media accounted for 11% of the overall market, up from 9% in 2012.
Ad networks and the major online publishers lost market share, the latter by 2% compared to the previous year, although this segment still occupied the largest slice of the online general advertising revenue pie.