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Publié par | frost-sullivan |
Publié le | 17 octobre 2013 |
Nombre de lectures | 4 |
Langue | English |
Extrait
PR Newswire
LONDON, Oct. 17, 2013
-- Chinese smartphone manufacturers show strengths and challenges in their global expansion strategies
As Apple launches its 5C iPhone to compete in the Chinese market, Chinese companies are looking to the West to grow their businesses. However successful in their domestic market, Chinese firms should carefully consider their global expansion strategies. The Chinese market has been driven by demand for cheap devices that offer a unique range of services such a virtual goods, messaging apps, and photo sharing. The dynamics in more mature Western markets are very different, with carrier relationships, strong brand equity, and innovative features crucial to success.