La lecture à portée de main
Découvre YouScribe en t'inscrivant gratuitement
Je m'inscrisDécouvre YouScribe en t'inscrivant gratuitement
Je m'inscrisDescription
Informations
Publié par | frost-sullivan |
Publié le | 25 février 2014 |
Nombre de lectures | 2 |
Langue | English |
Extrait
PR Newswire
MOUNTAIN VIEW, California, Feb. 25, 2014
-- Frost & Sullivan's Growth Team Membership shares Coca-Cola's approach to developing a winning content strategy
New research from Frost & Sullivan demonstrates how a company can use innovative content marketing to drive brand conversations and boost brand value. Frost & Sullivan's Growth Team Membership (GTM) recently published a new best practice guidebook entitled Creating Brand Value through Content Excellence, featuring The Coca-Cola Company. It highlights how Coca-Cola made content marketing an integral part of its strategy to double its revenue by 2020.