Frost & Sullivan: iPhone 5 Has to Be Revolutionary for Real Success

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• Publié par: frost-sullivan
• Nombre de lectures: 16
• Langue: English

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Frost & Sullivan: iPhone 5 Has to Be Revolutionary for Real Success

PR Newswire KUALA LUMPUR, Malaysia, Sept. 11, 2012

~Frost & Sullivan Analysts see shift in smartphone market from a device driven market to an application & services driven market KUALA LUMPUR, Malaysia,Sept. 11, 2012/PRNewswire/ -- Apple Inc. launched the original iPhone back in 2007 and redefined the very face of mobility devices. Armed with visionary innovation not only on the hardware front but also in enriching the overall user experience, it single-handedly diminished the growth of corporate giants like Research in Motion and Nokia Corp. Over the years, competing platforms such as Android and Windows Phone have caught up with the features offered on the iOS platform, and have forged ahead in certain areas such as NFC communications based Google wallet, and wireless charging from Nokia. Currently, Android dominates the global smartphone market and Samsung has overtaken Apple to become the top global smartphone vendor. With the launch of the latest iPhone, Apple intends to reverse the tide and re-emerge as the global smartphone leader. The new iPhone is expected to have a larger screen, support NFC, faster processor, better camera and a smaller dock connector, which is expected to extend to all the forthcoming iOS devices, amongst many other revolutionary features. Add-ons services that provide a unique value proposition to the Apple ecosystem similar to the Siri launch with the iPhone 4S can also be expected. According to Pranabesh Nath, Research Manager, ICT Practice, Frost & Sullivan Asia Pacific, Apple's major product in terms of revenue is still the iPhone. "When the iPhone 4S was launched instead of the iPhone 5 the last time around, there was some disappointment in the fan-base. This didn't however stop the record sales frenzy of the iPhone 4S, and we can expect a higher initial sales launch upwards of 1.5 to 2 million in the first 24 hours, compared to 1 million for the 4S in the same time frame. This is expected due to the anticipation that has built up over the last year by die-hard Apple fans, as well as due to a major shift in the platform and the new features it will tout." Competitors such as Microsoft, Nokia, Motorola have tried to steal the limelight by launching new products in the weeks before Apple's launch, but this is expected to be ineffective on the main demographic that are waiting for Apple products. "While some may argue Apple has not really invented anything, it certainly has refined the experience of using mobile hardware and software and learnt from the mistakes of other manufacturers and for this it needs to be applauded," said Pranabesh. "No one can deny that Apple is the only smartphone vendor whose focus transcends beyond the hardware feature set to creating the overall ecosystem. By creating a formidable ecosystem with an abundance of content, services and applications, Apple has won over millions of end users, who just have to have the next Apple product. However, other vendors are also now building their own ecosystem. Proliferation of android apps and emergence of Google Pla astorefront threatens to slow down therowth of Ale," said Abhishek