Frost & Sullivan Recognizes BASF's Transformation from a Raw Material Supplier to a Total Solutions Provider

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Frost & Sullivan Recognizes BASF'sFrost & Sullivan Recognizes BASF's Transformation from a Raw Material Supplier to a Total Solutions Provider PR Newswire LONDON, Oct. 17, 2013 -- BASF showcases its multi-pronged success with a variety of interactive components and its own line of coatings Based on its recent analysis of the European resins for protective coatings market, Frost & Sullivan recognizes BASF with the 2013 Product Line Strategy Leadership Award. The company has demonstrated strong growth by improving portfolio breadth, formulation expertise, and customer value to enhance its brand recognition. Simultaneously, it has undergone restructuring to enhance R&D and project management to align the company's strategies with future goals. BASF's strategic acquisitions dramatically improved its coating raw materials portfolio and gave it access to many important technologies. This expanded portfolio has allowed the company to market itself as a provider of complete coatings solutions instead of just pure raw-material chemistry. "The market continues to shift away from using high-solvent coatings, and BASF is leading this conversion by replacing alkyds with acrylic dispersions," said Frost & Sullivan Industry Analyst Roland Heinze. "The company also looks to replace other conventional technologies to the greatest extent possible with similar competing and more sustainable ones in order to grow faster than the market.

Informations

• Publié par: frost-sullivan
• Publié le: 17 octobre 2013
• Nombre de lectures: 4
• Langue: English

Extrait

Frost & Sullivan Recognizes BASF's Transformation from a Raw Material Supplier to a Total Solutions Provider

PR Newswire

LONDON, Oct. 17, 2013

-- BASF showcases its multi-pronged success with a variety of interactive components and its own line of coatings

Based on its recent analysis of the European resins for protective coatings market, Frost & Sullivan recognizes BASF with the 2013 Product Line Strategy Leadership Award. The company has demonstrated strong growth by improving portfolio breadth, formulation expertise, and customer value to enhance its brand recognition. Simultaneously, it has undergone restructuring to enhance R&D and project management to align the company's strategies with future goals.