Frost & Sullivan Recognizes Maxymiser for Its Innovative Testing and Personalization Tools That Strongly Enhance Existing Online Analytics Solutions

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• Publié par: frost-sullivan
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• Langue: English

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Frost & Sullivan Recognizes Maxymiser for Its Innovative Testing and Personalization Tools That Strongly Enhance Existing Online Analytics Solutions

PR Newswire MOUNTAIN VIEW, California, Sept. 18, 2012

- Maxymiser improves third party analytics reporting tools and drives innovation by empowering marketers with actionable information MOUNTAIN VIEW, California,Sept. 18, 2012/PRNewswire/ -- Based on its recent analysis of the online analytics market, Frost & Sullivan recognizes Maxymiser with the 2012 Global Frost & Sullivan Enabling Technology Award. Testing is the under appreciated, yet absolutely critical tool that makes analytics and optimization work. The Maxymiser MaxTEST™ multivariate and A/B testing solution allows marketers to merge advanced testing with existing online analytics programs. Without testing, analytics is just data and cannot generate improvements in performance. As analytics has moved from being an IT product to a marketing program, Maxymiser's testing programs have helped lead to the shift in making analytics more visual, comparative and marketing oriented. "It is an incredibly dynamic and competitive world out there for digital marketers, and the application of testing and the undeniable truth in numbers empowers critical online marketing decisions and strategies that are driving eCommerce and value across the online ecosystem today," noted Frost & Sullivan Senior Industry Analyst, Loren Johnson. "Maxymiser is at the cutting edge of the fastest growing element within the online analytics and optimization market." Due to Maxymiser's specialization in testing and personalization tools, it provides greater variability and a deeper, more thorough testing result landscape. The added information facilitates more detailed and informed decisions, driving market innovation and the development of new products. Thus, Maxymiser employs testing to drive innovation, to integrate with third party analytics reporting and data tools, and ultimately empower marketers to provide a better online customer experience. The company's testing solution helps clients better understand their conversion performance and enable them to move on to the strategic benefits testing can facilitate, including improved personalization (segmentation, behavioral targeting and product recommendations), as well as mobile and social optimization, and predictive analytics models. "Because Maxymiser focuses on testing and personalization, and provides value in terms of conversion rates, revenue and predictive analytics models, it has the ability to realign its key features for any possible new deployment," explained Johnson. "Unlike its competitors, Maxymiser's testing, optimization, and personalization capabilities are fully modular, able to be reconfigured, and applicable to new product and peripheral market demands as they come." As a result, Maxymiser's market penetration is increasing every year. In fact, it