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Publié par | frost-sullivan |
Publié le | 21 novembre 2013 |
Nombre de lectures | 7 |
Langue | English |
Extrait
PR Newswire
MOUNTAIN VIEW, California, Nov. 21, 2013
- Event management software, mobile apps and social tools improve $565 billion industry
New research from Frost & Sullivan into the meetings and events industry identifies meetings technology — including booking management software, mobile applications (apps) and other support mechanisms in the planning process — as key opportunities for developing engaging and cost-effective events. The research quantifies the significance of the meetings and events industry and explores the role of new technology and how it can be used to improve ROI.
Healthy and Dynamic Meetings and Events Industry