Google is the World´s Most Attractive Employer

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• Publié par: universum
• Nombre de lectures: 29
• Langue: English

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Google is the World´s Most Attractive Employer

PR Newswire

STOCKHOLM, September 20, 2012

STOCKHOLM

,

September 20, 2012

/PRNewswire/ --

Based on the preferences of over 144,000 career seekers, with a business or

engineering background from the world´s 12 greatest economies, Universum

releases the global talent attraction index: "The World's Most Attractive

Employers 2012". The index, split in the

business category

- preferences

from business career seekers - and

engineering category

- preferences from

engineering career seekers - reveals the current level of attractiveness that

companies have as employers - and therefore their potential to lead the world

of tomorrow.

In the

business category

, Google wins for the fourth consecutive year, KPMG

keeps the second place and Procter & Gamble is now on the third position. "The

Google fever is still hot! Students are attracted by Google´s relaxed and

creative work environment, international atmosphere and innovative products.

Google offers great benefits and opportunities that are hard for other

companies to match." says Petter Nylander, Universum's CEO.

Also in the

engineering category,

Google takes the first position for the

fourth consecutive year and is followed by IBM and Microsoft. "The giants in the

software industry are seen as great places for the launch of an engineering or

IT career. They offer training, networking and future career possibilities.

Moreover, they are global. Generation Y is used to interact with friends and like-

minded from all over the world on social networks every day. They have an

international perspective and want to have possibilities to go abroad in their

working life." Adds Mr. Nylander.

"Studies have shown that companies that only rely on a strong consumer brand

to capture talent have twice the cost for talent attraction compared to

companies with a strong employer brand. To counter problems in securing an

adequate talent pipeline it is necessary to have a talent attraction and

employer branding strategy", advised Mr. Nylander.

World's Top 10-Business

1. Google (1)

2. KPMG (2)

3. Procter & Gamble (7)

4. Microsoft (6)

5. Deloitte (5)

6. Ernst & Young (4)

7. PwC (3)

8. J.P. Morgan (9)

9. The Coca-Cola Company (12)

10. Goldman Sachs (10)

World's Top 10-Engineering

1. Google (1)

2. IBM (2)

3. Microsoft (3)

4. BMW (4)

5. Intel (5)

6. General Electric (8)

7. Siemens (9)

8. Apple (7)

9. Sony (6)

10. Procter & Gamble (10)

In parenthesis is the company's position in 2011. For the full ranking, go to

http://www.universumglobal.com/IDEAL-Employer-Rankings/Global-Top-50

About Universum

Universum is an international company which specializes in the field of

employer branding. For more information, go to

http://www.universumglobal.com