GSMA Announces Winner Of Smarter App Challenge

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• Publié par: gsm-conference-limited
• Nombre de lectures: 25
• Langue: English

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GSMA Announces Winner Of Smarter App

Challenge

PR Newswire

SHANGHAI, June 20, 2012

SHANGHAI

, June 20, 2012 /PRNewswire/ -- The GSMA today announced Flowit as

the winner of the "Smarter App Challenge" developer competition at the Mobile

Asia Expo. This challenge called on all developers to submit their commercially

available mobile apps, on any platform, that meet the growing market need for

greater efficiency as defined in the GSMA Smarter Apps for Smarter Phones

guidelines launched at Mobile World Congress in

Barcelona

earlier this year. As

the grand prize winner, Flowit will receive

$10,000

, with each runner up

receiving

$2,000

and all three received a trip to this year's Mobile Asia Expo in

Shanghai

for the final round of judging.

"There were some incredibly original and inspired apps submitted for the

Smarter App Challenges and Flowit truly represents the most creative and

innovative developer minds," said Michael O'Hara, chief marketing officer,

GSMA. "The GSMA is working with developers to ensure that their applications

are more user and network-friendly. This developers' competition will drive the

development of efficient mobile applications that have improved connectivity,

data and power consumption and security. In turn this leads to an improved

user experience that helps to create and maintain app popularity."

The three finalists for the Challenge were

'Flowit'

- a photo magazine application where members can post, share and view

amazing pictures of their favourite local restaurants - Mr. Jun-Ho Choi, aFactory,

South

Korea

.

'Metrowizard'

- a Navigation App using Location-Based Services (LBS) for the

Seoul

subway system is the world's first - Mr. Kyung Hum Kang, Merlin,

South Korea

;

'New Dance Tracks'

- a Music Aggregator that retrieves data remotely from APIs of

three online music stores - Mr. Marco Valent, Dedicado,

the Netherlands

.

Flowit was chosen particularly for its ability to provide rich functionality

including sharing user generated images but also making optimum use of

network resources and importantly having minimal impact on battery life.

Flowit can also reduce data traffic by using compressed XML, image caching,

thumbnail generation on the client and lazy image loading and adaptive image

resolution depending on the connected network (mobile or Wi-Fi). It reduced

the amount of XML data traffic by more than 70 per cent by compressing the

data and removed the transmission of thumbnail data by creating it with the

original image on the client. All the images are cached and lazily loaded and the

image resolution is determined by the connected network.

The judges for the Smarter App Challenge were Alex Sinclair, chief technology

officer, GSMA, Dr. Terry Ahn, executive vice president, KT, and Olli Andersson,

head of Smart Lab, Nokia Siemens Networks. For full criteria, eligibility and

other information, please visit: www.mobileappchallenge.com/smarterapp.

Improving Mobile App Efficiency

Consumer demand for innovative smartphone applications has grown

dramatically over the past few years and this high demand for and heavy use

of mobile applications has resulted in a greatly increased signalling load at the

network level, compared with a relatively low amount of data traffic. A driver

behind this increased signalling load is the proliferation of "network-unfriendly"

applications that are not optimised for mobile networks; mobile networks have

their own specific requirements and constraints, and applications written for

fixed networks may not necessarily perform well in the mobile world.

The GSMA released a set of recommendations for application developers at

Mobile World Congress in

Barcelona

this year that will enable improvements

across a number of areas including application connectivity, power

consumption, network reliability and security. By following the guidelines,

developers will be better equipped to create fit-for-purpose apps; mobile

operators will see a reduced strain on their networks; and users will experience

more responsive and reliable apps and improved battery life. For a copy of

these guidelines, please visit http://www.gsma.com/smarterapp.

About the GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning

more than 220 countries, the GSMA unites nearly 800 of the world's mobile

operators, as well as more than 200 companies in the broader mobile

ecosystem, including handset makers, software companies, equipment

providers, Internet companies, and media and entertainment organisations.

The GSMA also produces industry-leading events such as the Mobile World

Congress and Mobile Asia Expo.

For more information, please visit the GSMA corporate website at

www.gsma.com or Mobile World Live, the online portal for the mobile

communications industry, at www.mobileworldlive.com