India in Mobile Internet Revolution - Vivaah Launches Mobile Matrimony App - M.Vivaah.Com

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• Publié par: www-vivaah-com
• Nombre de lectures: 17
• Langue: English

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India in Mobile Internet Revolution - Vivaah

Launches Mobile Matrimony App -

M.Vivaah.Com

PR Newswire

NEW DELHI, India, July 9, 2012

NEW DELHI, India

,

July 9, 2012

/PRNewswire/ --

Vivaah.com is pleased to announce the launch of the matrimony site

http://m.vivaah.com/ which is designed and built especially for mobile devices.

Over past year, Vivaah.com has seen traffic from mobile and hand held devices

rise from 2% to 15% of total. This was despite the fact that website was not

optimised for mobile devices. Now with the launch of a dedicated website for

mobile devices, Vivaah hope to improve the reach of our services and serve

our users on mobile and handheld platforms better.

Vivaah in recent months have been witnessing faster growth rates. In last

couple of months, the numbers of users visiting Vivaah through non-desktop

devices (mobiles and tabs) has risen to about 15% of total. Overall, it is a small

percentage but over a 700% increase (see graphic) from a year ago, when

such traffic was only 2% of total. The Vivaah team believes that mobile device

visitor's needs are quite different to that of a desktop visitor. The significant

differences are the lower speed of the internet access (especially in Indian

subcontinent), charges based on download data size and smaller form factor.

On analysing the Vivaah server log of visitor data it has been seen that most

frequently used non desktop devices are Apple iPhone, Apple iPad, Nokia (E

Series, C Series), Samsung Galaxy (Ace, Fit, Mini and S II), Sony Ericsson

(Xperia). In terms of browsers, the UC mobile, Safari, Opera and Mozilla are the

ones most commonly used from mobile/tablet devices.

Considering the variety of devices and the browser mix in use, Vivaah has

designed its mobile matrimony website (m.vivaah.com) using XHTML Basic 1.1

version of HTML. Most of the modern browsers on mobile handsets supported

this HTML technology. The dedicated site will provide better usability

experience with faster page load with lower download size. In other words, the

dedicated site will be faster, cheaper and easier to use.

Vivaah mobile app in its launch version offers the most commonly used subset

of the features as compared to the desktop version. The mobile site features

are multiple search options, dedicated pages for communities (my religion,

language and country) and member pages. The mobile site also provides a

comprehensive dashboard similar to the desktop version with quick access to

various member features like In-site Messaging, Interest Received, and Interest

Sent etc. Over coming months, Vivaah plans to add more features and bring it

on par with desktop version over coming months.

Dinesh Munjal, Director, Vivaah.com says - "Matrimonial matchmaking is a big

business in

India

. Newspapers, matchmakers and websites typically charge tens

of thousands of rupees for their services with no guarantees of suitable match.

We have taken a lead in this industry by offering comprehensive and

completely free services. In recent months, as the word of us being

comprehensive and free is, spreading http://www.vivaah.com has seen an

increase in growth rate. In addition, there has been a sharp increase in traffic

from mobile/ handheld devices. With the launch of dedicated mobile friendly

website at http://m.vivaah.com/ we hope to improve the reach of our

matrimonial site and provide better user experience to all our users on various

platforms."

About Vivaah.com - Vivaah Matrimonial Services (p) ltd.

http://www.vivaah.com provides web-based services to unite people in

matrimony. The site is primarily built for people of Indian Subcontinent origin

(

India

,

Sri Lanka

,

Pakistan

,

Bangladesh

and

Nepal

) living in their home country

or abroad. Site features a database of thousands of brides and bridegrooms

photo profiles from various communities and castes. Key site features are

multiple search options, expression of interest, in-site messaging, privacy

settings and ability to view contact details. Vivaah believes that 'Search for the

life partner should not come with a price tag'. All the services provided on

website are at no cost.

Blog: http://matrimonialblog.com/

Facebook: http://facebook.com/vivaahcom

Google Plus: https://plus.google.com/117700047353007886358/posts

Community sites: http://free-tamil-matrimony.vivaah.com/

http://free-marathi-matrimony.vivaah.com/

http://free-chavara-matrimony.vivaah.com/

Media please contact-

Dinesh Munjal,

E-mail: [e-mail]

Telephone: [phone]

Website: http://www.vivaah.com/