ingenie Wins Prestigious Prince Michael Road Safety Award 2013

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ingenie Wins Prestigious Prince Michaelingenie Wins Prestigious Prince Michael Road Safety Award 2013 PR Newswire LONDON, November 15, 2013 Young driver insurer ingenie is very proud to announce it has been awarded the Prince Michael International Road Safety Award for 2013. An expert panel of over 20 judges selected ingenie as winner of the prestigious award, recognising the brand's innovative use of telematics car insurance to help under-25s become safer drivers. Using ingenie black box insurance as a co-pilot, 70 percent of the company's community of young drivers have demonstrated improvements to their driving. ingenie blends education, the latest technology and discount incentives on car insurance to encourage under-25s to improve their behaviour on the road. The ingenie technology provides a feedback loop to drivers, giving them detailed advice via a smartphone app on aspects such as speed, braking, cornering and smoothness. The company offers financial incentives in the form of quarterly premium discounts to customers who drive well. After one year, the average ingenie policyholder sees their premium halve, with ongoing discounts available for safe driving. The company, which counts Gary Lineker and Sir Frank Williams among its high-profile ambassadors, has also donated its time and resource to numerous not-for-profit and charitable organisations that aim to better educate young drivers.

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• Publié par: ingenie
• Publié le: 15 novembre 2013
• Nombre de lectures: 6
• Langue: English

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ingenie Wins Prestigious Prince Michael Road Safety Award 2013

PR Newswire

LONDON, November 15, 2013



Young driver insurer ingenie is very proud to announce it has been awarded the Prince Michael International Road Safety Award for 2013.

An expert panel of over 20 judges selected ingenie as winner of the prestigious award, recognising the brand's innovative use of telematics car insurance to help under-25s become safer drivers.

Using ingenie black box insurance as a co-pilot, 70 percent of the company's community of young drivers have demonstrated improvements to their driving. ingenie blends education, the latest technology and discount incentives on car insurance to encourage under-25s to improve their behaviour on the road.

The ingenie technology provides a feedback loop to drivers, giving them detailed advice via a smartphone app on aspects such as speed, braking, cornering and smoothness. The company offers financial incentives in the form of quarterly premium discounts to customers who drive well.

After one year, the average ingenie policyholder sees their premium halve, with ongoing discounts available for safe driving.

The company, which counts Gary Lineker and Sir Frank Williams among its high-profile ambassadors, has also donated its time and resource to numerous not-for-profit and charitable organisations that aim to better educate young drivers. Successful campaigns to date include work with Drive iQ, TyreSafe, Surrey Safe Drive Stay Alive, ITV's Fixers and more.

Announcing the award, Adrian Walsh, director of the Prince's award scheme said: "What impressed the judges most was the innovative and effective use of technology to feed-back to the young drivers."

Richard King, founder and CEO of ingenie said: "We are thrilled to have won the Prince Michael Award - for us, it's like winning an Oscar. It's fantastic to have ingenie's innovative approach validated by a panel of experts in the field of road safety, less than two years after we went live. While we are a commercial business, our ethos has always been to encourage and educate young people on how to drive more safely - and it's all made possible by our advanced telematics technology."

"The high number of young driver deaths and serious injuries on our roads is unacceptable, and with terrific support from our underwriting partners Ageas and RSA we're providing a private sector solution to this social and economic problem. My thanks to all the judges and of course His Royal Highness Prince Michael of Kent for recognising us with this award."

Gary Lineker, ingenie ambassador and BBC presenter added: "I've been involved with ingenie from the start and it's great to see their hard work recognised with this award. As a father of four boys, it's abundantly clear to me how important turning youngsters into safe drivers really is. I've seen first-hand how the ingenie system works with the two of my lads who are driving and would recommend it to any other concerned parents."

Sir Frank Williams of Williams F1 Team commented: "We've been working with ingenie since its inception in 2009. The advanced telematics technology used by ingenie to monitor and provide feedback to young drivers is similar in principle to the telematics system we use on our Grand Prix cars. A car crash changed my life so I'm passionate about smart initiatives that make our roads safer, and the statistics show novice drivers are particularly vulnerable. Congratulations to ingenie and keep up the good work."

Gerry McQuade, Chief Marketing Officer, Non Consumer at EE said: "We are delighted that ingenie's work to improve road safety for young drivers has been recognised with this prestigious award. We've seen the company go from strength to strength over the past 2 years, and we're proud to provide the mobile connectivity that powers their success story."

Notes

About ingenie

ingenie is an innovative new way of insuring young drivers. We exclusively insure 17 to 25 year olds who often struggle to find affordable premiums elsewhere. Our policyholders join a community of young drivers who benefit from ingenie black box telematics technology that constantly assesses their driving performance.

We build a picture of a driver's individual style, awareness and safety on the road, rewarding those who drive well with cheaper insurance premiums and helping those who need improvement become safer.

Established in late 2011, ingenie offers a disruptive, fresh way of providing car insurance to young people and has quickly become a powerful digital brand in its own right.

The company counts footballer turned broadcaster Gary Lineker among its high-profile investors and ambassadors. Williams F1 is a key partner assisting in the development of telematics, high-profile brand promotion and road safety. The company is also backed by leading figures from UK business, including Sir Martin Broughton, Chairman of British Airways.

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ingenie - http://www.ingenie.com

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