Innovation Modern Lingerie, NÜDWEAR™ Helps Brides "Enjoy Full Support on Their Big Day!"

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• Publié par: nudwear
• Nombre de lectures: 12
• Langue: English

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Innovation Modern Lingerie, NÜDWEAR™

Helps Brides "Enjoy Full Support on Their Big

Day!"

PR Newswire

LONDON, July 12, 2012

LONDON

,

July 12, 2012

/PRNewswire/ --

Wall Street turned High Street entrepreneurs

Astrid Morales and Samantha Alesna fill the lingerie gap with

No Straps, No Lines, Just Curves

Innovators in modern lingerie, NÜDWEAR provides fashion-friendly

undergarments and accessories. From its signature backless and strapless

Nüdti bra to its laser-cut, Nüd seamless panties, NÜDWEAR's mission is to

banish lines for good through innovative designs and fabrics. NÜDWEAR

founders, Astrid Morales and Samantha Alesna, found that the seamless

lingerie in the market often left much to be desired. Both from investment

banking backgrounds, Sammy and Astrid knew that they were on to something.

"I'm getting married this summer and I knew that if I was struggling to find

undergarments I could wear with my dress, I probably wasn't alone. The

traditional strapless bras I tried were uncomfortable and weren't versatile

enough to wear with my low-back strapless dress. I knew there had to be a

better solution," Samantha Alesna said. With no luck in their search, these two

business savvy ladies set out to create their own and NÜDWEAR was born, with

the slogan line for brides "Enjoy our full support on your big day!"

"We wanted to create functional comfortable undergarments that would give

women the freedom to wear any outfit with confidence. We've spent a lot of

time finding the best materials and fabrics. Our panties for example, are

individually laser cut from a special fabric that has built in four-way stretch and

requires no stitching, seams or uncomfortable elastic bands. There is nothing in

the market like it, it's the ultimate seamless panty!" said Astrid.

NÜDWEAR was launched in early 2012 and has already been met with

tremendous success. The company sold over 2,000 of their rule-defying

strapless backless Nüdti bra within the first two weeks of launching. NÜDWEAR

delivers internationally through their website http://www.nudwear.com

Prices start from £9.99

Contact: Samantha Alesna, [e-mail]