Keeping Up With the Sofas

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• Publié par: dfs
• Nombre de lectures: 16
• Langue: English

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Keeping Up With the Sofas

PR Newswire

LONDON, June 18, 2012

LONDON

,

June 18, 2012

/PRNewswire/ --

DFS leads the UK's great Furniture Facelift in time for

Britain's

summer

celebrations

DFS today reveals that despite 2012 being the UK's biggest year of outdoor

celebrations, 61% of us Brits will be avoiding the crowds and queues, choosing

instead to stay indoors and entertain friends in a more intimate setting: our

very own front rooms.

It's time to forget Buckingham Palace; an Englishman's home is really his castle

this year, with 70% of the UK announcing that 2012 is the year they will give-up

saving to upgrade and move home, instead opting to make the most of what

they already have and make sure it's as comfortable as possible for visiting

friends and family.

From research polling 2,000 respondents across the UK, DFS found that rather

than choosing latest gadgets or a new bathroom suite, picking a new sofa is at

the top of the list of key status symbols to impress their friends.

To keep homes entertainment-ready, the UK is willing to spend up to £3,000 to

make their front rooms as hospitable as possible. DFS found that

Britain's

great

Furniture Facelift has been fuelled by TV events such as the recent series of

Britain's

Got Talent as well as at-home entertainment brands such as Netflix

and SingStar ahead of this summer's season of celebrations.

Even though Londoners topped the list of residents most likely to host a party in

their front room this summer, it's actually our friends in the North East and

Wales

who are most in tune with the trend, already planning to invest in a new

sofa or easy chair.

To celebrate its first ever high street store on

London's

iconic

Tottenham

Court

Road, DFS will be catering for people wanting to make the most of at-home

summer entertainment, by stocking a new Trophy Cuddler Audio Sofa - a

'cuddler sized' two-person sofa, which comes with built-in iPod entertainment

dock with Bluetooth connectivity and USB port, speakers and subwoofer.

DFS operations director Keith Baker commented, "It's no surprise to us at DFS

that sofas are increasingly seen as the heart of the home with many people

opting to stay in for the summer and transform their front rooms into front

rows for the sporting, social and entertainment occasions ahead.

"We have also seen a shift towards 'action' and 'technology' furniture, such as

the Audio Sofa, as shoppers increasingly look for furniture that enhances their

lifestyle and fits into their family life. Staying in is a cost-conscious option in

these days of belt tightening and a new sofa is a quick and simple way to

transform a home instantly, without the hassle of redecorating or the cost of

moving."

Related Links

http://www.dfs.co.uk