Launch of Lumi SURVEY

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• Publié par: lumi-mobile
• Nombre de lectures: 20
• Langue: English

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Launch of Lumi SURVEY

PR Newswire

LONDON, NEW YORK and VAASA, Finland, July 11, 2012

LONDON

,

NEW YORK

and VAASA,

Finland

,

July 11, 2012

/PRNewswire/ --

Lumi Mobile, the specialist in consumer insight mobile technology and real-time

audience engagement for market researchers, media companies and brands,

announces the launch of self-service tool Lumi SURVEY.

Designed to be the 'industry standard' mobile survey platform, Lumi SURVEY

has been developed specifically for market research and is deployable across

all major mobile operating systems - iOS (Apple), Android, Blackberry and

Symbian.

Lumi SURVEY's Apps work with internet-enabled feature phones as well as

smartphones to ensure a representative audience. The tool's online and offline

survey completion functionality allows for a seamless experience anywhere.

Through mCAPI, Panel, Survey and Diary Apps, Lumi SURVEY offers: GPS

location and validation; multimedia capture, upload and display; QR code

access; barcode scanning and passive meter integration.

Ease of use is central to Lumi SURVEY, which is also available as a customisable

white label solution.

Market researchers are able to create surveys using a

variety of question types and displays, with more 35+ languages supported.

Respondents may complete on or offline, whenever is convenient. Real-time

data and completed surveys are viewable on Lumi's online dashboard, while

final results may be exported direct from there in industry standard formats

(SPSS or CSV).

Commenting on the launch of Lumi SURVEY, Richard Taylor, CEO of Lumi

Mobile, said:

"Simplicity is the key to easier engagement and that is how companies and

brands can gain greater insight from consumers or audiences. By delivering

real time data, Lumi SURVEY is able to measure responses to events or

consumer experiences in the moment. We have always led the field in mobile

research and now the power of Lumi Mobile is available as a self-service, cost-

effective platform. The Lumi platform will continue to evolve as our clients'

requirements evolve."

Get Lumi SURVEY on your mobile device.

Search for 'Lumi SURVEY' on the App Store, Google Play or Blackberry App

World or type 'bit.ly/lumiSURVEY' in your mobile browser.

About Lumi Mobile

http://www.lumimobile.com

Lumi Mobile is a market leader in real-time audience engagement mobile

technology, based in

London

with offices in

Finland

and

the United States

. Lumi

Mobile's proprietary technology provides an unparalleled understanding of

attitudes, opinion and behaviour to market researchers, media owners and

brands. Key clients include Kantar, Ipsos, the Media Behavior Institute, Mediaset

and SVT.

For further information, please contact:

Lumi Mobile,

Stephen Benzikie,

[phone]

[phone]