Looking for New Partners in Scandinavia: SieMatic Plans to Take the North by Storm with its Premium Kitchens

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• Publié par: siematic-moebelwerke
• Nombre de lectures: 9
• Langue: English

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Looking for New Partners in Scandinavia:

SieMatic Plans to Take the North by Storm with

its Premium Kitchens

PR Newswire

LOEHNE, Germany, June 20, 2012

LOEHNE,

Germany

,

June 20, 2012

/PRNewswire/ --

A long tradition connects SieMatic, the German furniture brand, with the

Scandinavian countries. "We delivered our first kitchens here as early as the

1960s", recalls Ulrich W. Siekmann, the owner of SieMatic Möbelwerke.

"

Denmark

was even our best export market." This family business with

international significance wants to pick up again where it left off. Its aim now is

to find new, competent and committed partners in the kitchen trade and,

together with them, make the SieMatic trademark better known and even more

successful in

Denmark

, and in Scandinavia in general.

There is a sturdy foundation to build on here, for SieMatic

(http://www.siematic.com) enjoys a good public image, not least because its

kitchens dating back to the 1960s and 1970s are still in use in many

households. This speaks volumes for their unusual quality and longevity. These

properties are esteemed just as much by the firm's worldwide partners as its

special competence, reliability and flexibility. SieMatic - a family firm now in its

third generation, producing exclusively in

Germany

- has a long tradition as a

strong international business, exporting more than 70% of its production.

Locally based kitchen dealers are seen as important ambassadors. SieMatic

selects its partners carefully and supports them with a whole range of services,

from studio planning to trade marketing, advertising and training in the

SieMatic academy, and on up to individual support activities on site.

Many dealers - like Øivind Sander of

Oslo

- are very proud to represent a brand

with such a good name. A SieMatic sales partner since last year, he reports that

his newly designed showroom is drawing lively interest from customers, and he

is seeing the first upswings in sales. His success story further includes his entry

into the project business - he has already delivered the first kitchens. Tommy

Danefors, a Malmö-based partner for many years, who has made a market

contribution to public awareness of SieMatic in

Sweden

since the 1990s, also

expresses himself positively. Many customers have already ordered a second

or even third kitchen from him.

"We don't regard the Scandinavian market as a homogeneous unity", says

Ulrich W. Siekmann. Tastes and preferences vary widely. The diversity of his

range, however, enables the brand manufacturer to satisfy individual wishes.

"People are very aware of trends and design-oriented." This, he says, suits him

wonderfully, as the SieMatic principle is "Preferring the best". This applies just

as much to outstanding quality and well thought-out functions as to a diversity

of designs.

Home life, sociability and comfort are especially important in a region where

daily routine and the perception of life are strongly influenced by long winters.

"We at SieMatic understand this need only too well." Cooking, dining, living and

working areas, which in earlier times were often functionally separated, are

increasingly being merged. The premium kitchen manufacturer recognized this

at an early stage and can offer plans that cater for all the areas of life.

Additional information for kitchen dealers:

Mr. Tobias Holzhauer

SieMatic Möbelwerke GmbH & Co. KG

Telephone: [phone]

Mail: [e-mail]

http://www.siematic.com

Further information for the press:

Engel & Zimmermann AG

Britta Fey

Telephone: [phone]

Mail: [e-mail]