QuBit OpenTag Introduces Universal Variable

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• Publié par: qubit
• Nombre de lectures: 22
• Langue: English

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QuBit OpenTag Introduces Universal Variable

PR Newswire

LONDON, June 26, 2012

LONDON

,

June 26, 2012

/PRNewswire/ --

OpenTag Tag Management system launches Universal Variable - the world's

first open, self service Universal Tag implementation

Customer Data Platform QuBit (http://www.qubitproducts.com) today launches

Universal Variable, a new implementation of a Universal Tag architecture, for

its hugely successful OpenTag (http://www.opentag.qubitproducts.com/)

Enterprise tag management system. Universal Variable is the world's first

Universal Tag system offering an entirely open data model, self service and

managed service options and freemium pricing.

The Universal Tag approach is the latest development in tag management

technologies. It replaces the traditional container tag approach, which simply

aggregates third party website tags in a single container, by creating a single,

flexible tag structure that can interface with a huge variety of third party

processes and programmes. By introducing a Universal Tag approach, QuBit's

OpenTag will now enable even simpler and faster tag management, speeding

up technology deployment cycles and reducing site load speeds.

Universal Variable is QuBit's Universal Tag implementation. Its unique open

data model means that anyone can change, adapt and improve it to fit their

requirements. By offering Universal Variable as an open system, QuBit hopes

to help website owners around the world develop a standard for universal

tagging.

Fashion retailer Office will be amongst the first site owners globally to roll out

the Universal Variable technology.

Universal Variable will be offered as part of the OpenTag tag management

system. OpenTag is an Enterprise tag management system, available as a free,

open source product, or as a low-cost hosted solution for larger website

owners. It can be deployed as both a self service and managed service product

depending on client requirements. OpenTag is already used by thousands of

websites globally including FT.com, Virgin Active and Everest. Partners include

Mediacom, TradeDoubler and Red Mud Media.

Graham Cooke, CEO of QuBit, said: "Our Universal Variable system is the first

time that anyone has offered an open data model for Universal Tagging. We're

not trying to sell some proprietary black box, we're offering people a free,

flexible and open resource to help develop tag management on a global basis.

"The Universal Tag approach is going to become the default for all major site

owners. Rather than having to manage lots of individual, proprietary tags from

third party systems and processes, you can now use a single tag that can

interface with all sorts of different outputs. This will massively simplify the

process of managing and updating site information, therefore speeding up site

development and improving site speeds.

"With the way websites are now developing, the TMS is becoming the new CMS.

It's a revolution in web development and one that all website owners needs to

be thinking about right now."

About QuBit

Founded by four ex-Google product, engineering and marketing executives,

QuBit is developing a new breed of data-driven website optimisation products.

They have a direct focus on enabling businesses to automatically improve and

personalise the online experience.

QuBit pioneers Customer Analytics, a new type of analysis that targets the user

- this approach offers a true interpretation of the entire customer journey and

allows businesses to fully understand consumer's purchasing behaviours. This,

coupled with advanced data collection, machine learning and processing

techniques help businesses rapidly optimise website conversions - a key factor

in driving sales and increasing profitability.

QuBit values agility and actionability - they're able to make immediate

improvements to business' websites, as well as ensuring that their findings are

directly linked to achieving prioritised business outcomes.

QuBit works with some of the UK's largest ecommerce businesses and

publishers to increase conversions, sales and profitability from their web

operations.

The OpenTag Tag Management system and Universal Variables are available to

download as open source code from

https://github.com/QubitProducts/OpenTag.