Quest for High-Performance, Cost-effective Products Defines Western European Advanced Wound Management Market, Says Frost & Sullivan

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Quest for High-Performance, Cost-effective

Products Defines Western European Advanced

Wound Management Market, Says Frost &

Sullivan

PR Newswire

LONDON, June 20, 2012

- Quest Attracts Intensifying Competition while Simultaneously

Threatening to Derail Market by Skewing Product Pricing

LONDON

,

June 20, 2012

/PRNewswire/ -- An ageing population and the

increasing incidence of lifestyle diseases, such as obesity and diabetes, are

being paralleled by a steady stream of technologically advanced, high-

performance, cost-effective advanced wound management products. Studies

touting the long-term cost efficiency of using such products over traditional

equivalents will provide a further fillip to the advanced wound management

market.

New analysis from Frost & Sullivan (http://www.medicaldevices.frost.com),

Less

Pain, More Gain—Analysis of the Advanced Wound Management

Market

, finds that the market in

Western Europe

generated

$ 1,508.4 million

in 2010 and estimates this to reach

$ 2491.2 million

in 2017. The research

covers moist wound dressings, antimicrobial dressings, active therapies and

negative pressure wound therapy (NPWT).

"Advanced wound management usually comprises treatment of chronic

wounds in elderly patients," notes Frost & Sullivan Research Analyst

Brahadeesh Chandrasekaran. "As the incidence of chronic wounds rises, it is set

to trigger demand for advanced wound management products."

Healthcare economics, including rising operational costs at hospitals and cost

burdens carried by care facilities for hospital-acquired infections, will also boost

the use of more advanced healing technologies. This is because advanced

wound care products have repeatedly demonstrated both cost-effectiveness

and superior clinical outcomes.

"The homecare market for advanced wound management products is still

under-penetrated mainly due to reimbursement issues," says Chandrasekaran.

"The prospective market is considerably larger than the current one; advanced

wound management products are likely to penetrate the homecare sector at a

much higher rate than before."

While these are positive trends, a worrying trend is the intensifying competition.

Keen competition is threatening existing product pricing, while creating major

challenges for small and large companies alike.

"Large companies will try to maintain a strong position by offering products

across all segments," remarks Chandrasekaran. "Small companies are likely to

try and expand their presence by partnering with another small company which

has products in other segments. Through such strategies, companies – both

large and small – will attempt to minimise the effect of aggressive product

pricing."

Challenges related to innovative offerings constitute another area of concern.