Road Rage: Survey Reveals UK Drivers are in Denial

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• Publié par: ingenie
• Nombre de lectures: 20
• Langue: English

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Road Rage: Survey Reveals UK Drivers are in

Denial

PR Newswire

LONDON, July 12, 2012

LONDON

,

July 12, 2012

/PRNewswire/ --

ingenie (http://www.ingenie.com) commissioned the survey of over 3,950 UK

motorists, conducted by One Poll, which has uncovered that while

83%

of

drivers don't think of themselves as a "road rager", almost

85%

admitted to

road rage behaviour.

The survey confirmed that road rage remains a major problem with

two

thirds

of individuals saying they had been a victim of road rage in the past 12

months. Motorists from

Leicester

were most prepared to admit they were road

ragers, while

Gloucester

drivers were least likely to experience road rage.

The UK-wide survey also found:

47%

of those surveyed said

BMW drivers

were the most responsible for inciting road

rage.

The top three frustrations while driving were tailgating (

46%

), failure to indicate (

45%

)

and catching other drivers using their phones (

33%

).

Surprisingly, elderly drivers (

45%

) were behind only van drivers (

47%)

in the groups of

road users likely to cause other drivers road rage.

The road in the UK most likely to provoke road rage was the

M25

, followed by the

M1

,

the

M6

, the

A1

and the

M5

.

Country roads were ranked least likely to cause road rage, with urban roads most

likely.

Having plenty of time to make their journey

(58%)

was the top thing that made people

feel calmer on the road.

Richard King, CEO of ingenie said: "Road rage is not new, but it is a growing

problem. It has been defined as anti-social and angry behaviour exhibited when

driving, often due to stress, poor attitudes and personality factors. If road rage

strikes it's important not to forget how it can affect your driving - and therefore

the safety of yourself, your passengers and other road users.

"It would be great if we always had the road to ourselves, but in reality driving

is a shared experience and can be stressful. At ingenie we're all about

encouraging a better, safer driving style - so if the red mist should descend, be

sure to remember the potential impact it could have on those around you."

In response to the survey results, ingenie are running a road rage awareness

campaign called

#RedMist

, which aims to educate drivers on the impact road

rage has on the driving community and offers tips on how to deal with and

prevent road rage.

The campaign includes a quiz developed with Dr Lisa Dorn, Traffic Psychologist

and Reader in Driver Behaviour at Cranfield University, entitled "Which road

rager are you?" where drivers answer 10 questions to discover their risk of road

rage. The campaign and quiz, which has so far been completed by over 5,000

motorists, can be found on the ingenie website: http://www.ingenie.com/redmist

About ingenie:

ingenie is a digital car insurance brand for young drivers aged 17-25 that uses

the latest telematics technology - read more here

http://www.ingenie.com/telematics - to build a picture of a driver's individual

style and reward those who drive well with cheaper insurance premiums.

Richard King, ingenie founder and CEO, had previous start-up success in the

technology/insurance sector as co-founder and executive director of Innovation

Group plc, which he helped grow from a start-up to a listing on the London

Stock Exchange in 2000 with a peak valuation of £1bn. Chief Underwriter Chris

McKee was formerly on the board of Direct Line and has more than 30 years'

experience in direct insurance. Steve Broughton, a highly respected insurance

industry professional of more than 30 years, is the chairman of ingenie. In

addition to his executive career at RSA Insurance Group, Broughton is also a

former chairman of the Motor Insurers' Bureau and is currently the Chairman

of Tesco Underwriting Limited.

ingenie was launched at the end of 2011 with investment from footballer

turned broadcaster Gary Lineker (who also supports the brand as an

ambassador), Williams F1 Team (who provide expertise in telematics and assist

in promoting the brand and road safety) and leading figures from UK business

including Sir Martin Broughton, Chairman of British Airways and Gavin

Patterson, Chief Executive of BT Retail (BT Group PLC).

Contacts:

David Cummins

ING Media

London

[phone]

http://www.ingenie.com