Rule Financial Re-engineers B2C Digital Option eTrading Venue for Launch of PYXmarkets

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• Publié par: rule-financial
• Nombre de lectures: 13
• Langue: English

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Rule Financial Re-engineers B2C Digital Option

eTrading Venue for Launch of PYXmarkets

PR Newswire

LONDON, June 18, 2012

LONDON

,

June 18, 2012

/PRNewswire/ --

Rule Financial, an independent provider of business consultancy, IT consultancy

and IT services to the global investment banking community, today announces

that it has developed a new online eTrading platform for PYXmarkets, formerly

known as CityOdds. The B2C digital option eTrading venue offers clients the

ability to gain returns by trading intraday within the world's most liquid assets -

such as the FTSE 100 or forex - on end-of-day outcomes.

PYXmarkets users can create their own bespoke asset options to suit their

trading requirements. On PYXmarkets, traders can limit risk exposure whilst still

being able to receive a maximum return of up to 2,000 per cent from each

trade. Real-time pricing not only makes PYXmarkets competitive as a trading

venue, but all of its incumbent features make it one of the most advanced

technologies in this space.

Rule Financial was selected by PYXmarkets to evaluate the existing

architecture, including re-designing the platform to make it more scalable and

robust. This included migrating the code base from C++ to Java and

simplification of the data architecture. Introducing an element of 'social' to the

platform, Rule Financial embedded technology which supports interactive

trading chat and trader tournaments. The platform provides live position

updates, real-time position valuations and real-time position close-outs.

PYXmarkets uniquely allows users to trade in the final hour before markets

close and has no explicit commissions on trades. The application is suitable for

both retail and institutional use, allowing traders to set their own strike price.

Richard Hutchinson, CEO, PYXmarkets said: "In the development of

PYXmarkets, our mission has been to create a comprehensive eTrading

platform that limits risk while delivering defined returns and real-time pricing.

We chose Rule Financial to develop the application for us, as their consultants

have an established pedigree in development of real-time eTrading platforms,

working with the world's leading financial institutions. The Rule Financial team

embraced where we wanted to take the service and transposed our vision into

a platform with a fantastic user experience and functionality set."

Graeme Harker, specialist in eTrading, Rule Financial said: "Retail trading is

rapidly evolving, as social media is changing the way in which trades are

researched and placed. PYXmarkets is harnessing the latest technology and

delivering users with a really unique and exciting platform. PYXmarkets

introduces inexperienced traders to the market with limited risk, while

professional traders have all the essential tools needed to maximise trading

opportunities. We're delighted to be involved in the development and launch of

the platform."

About PYXmarkets

PYXmarkets aims to set new performance standards for publicly available

trading platform technologies. A philosophy of innovation and evolution are

fundamental to all aspects of the business.

Digital options provide investors with the unique ability to build tailored options

to suit their trading needs. Risk is limited so losses can never be larger than the

premium placed. PYXmarkets is the only provider of graphically based,

customisable and tradable digital options.

Reliability, accuracy and stability are key to our business. PYXmarkets provides

clients with the ability to trade in real time to build fixed risk and defined return

Digital Options. With up to the minute market and world news, you have the

tools needed to trade at your fingertips.

About Rule Financial

Rule Financial is a leading independent provider of business and IT services,

employing over 400 people in the UK,

USA

,

Canada

,

Spain

and

Poland

. Our

specialists work alongside their counterparts at the world's leading investment

banks, hedge funds and financial institutions, helping to lower costs, improve

productivity and extract the maximum value from IT investments.

We cover all aspects of advisory, execution and support services. Our domain

specialisms include: Securities Finance, Prime Services, Risk Management,

Trading, Legal & Compliance and Operations. Our delivery specialisms include:

advisory and execution services in system development, user-centric design,

software development, integration, testing, on-going support and IT

outsourcing.

We offer our clients end-to-end solutions that solve their complex business and

IT issues. Our specialists have a deep understanding of the increasing

regulatory pressures faced by financial institutions and a number of our recent

engagements have included strategic consultancy around OTC derivatives

regulation and the implications of central clearing on integrated systems and

collateral management.

For more information about Rule Financial and PYXmarkets please

contact:

Stuart Cooper

email: [e-mail]

tel: [phone]

web: http://www.rulefinancial.com

http://www.pyxmarkets.com