Selfridges Kicks Off Summer 2012 With a Big British Bang
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Selfridges Kicks Off Summer 2012 With a Big British Bang

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3 pages
English
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Selfridges Kicks Off Summer 2012 With a Big British Bang PR Newswire LONDON, May 31, 2012 LONDON, May 31, 2012 /PRNewswire/ -- Famed London Store Becomes Top Destination for all Things Delightfully British The world's eyes are on Britain this summer, and the heart of the nation is beating under the roof at Selfridges. From late May through early September, the famed 'Best Department Store in the World' celebrates the most exciting cultural and sporting summer in Great Britain's history. Selfridges calls its tribute the Big British Bang, a fanciful homage to the Queen's Diamond Jubilee and this summer's sporting events. Selfridges is a fantastic place to visit this summer, for shopping and for a mash up of 'Britishness' with an amusing and irreverent Selfridges twist. The Big British Bang collides exclusive products, events and special initiatives together to celebrate all that Great Britain does like no other nation on earth including etiquette, humour, customs, fashion, art, sports, food - even marmite! To view the Multimedia News Release, please click: http://www.multivu.com/mnr/53830-selfridges-queens-jubilee-big- british-bang A British icon in its own right, Selfridges has been transformed into a creative playground for all that is GREAT in Britain. The store's legendary rooftop has been re-opened for the summer, and everyone is welcome.

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Selfridges Kicks Off Summer 2012 With a Big
British Bang
PR Newswire
LONDON, May 31, 2012
LONDON
,
May 31, 2012
/PRNewswire/ --
Famed London Store Becomes Top Destination for all
Things Delightfully British
The world's eyes are on
Britain
this summer, and the heart of the nation is
beating under the roof at Selfridges. From late May through early September,
the famed 'Best Department Store in the World' celebrates the most exciting
cultural and sporting summer in
Great Britain's
history. Selfridges calls its
tribute the Big British Bang, a fanciful homage to the Queen's Diamond Jubilee
and this summer's sporting events. Selfridges is a fantastic place to visit this
summer, for shopping and for a mash up of 'Britishness' with an amusing and
irreverent Selfridges twist. The Big British Bang collides exclusive products,
events and special initiatives together to celebrate all that
Great Britain
does
like no other nation on earth including etiquette, humour, customs, fashion, art,
sports, food - even marmite!
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/53830-selfridges-queens-jubilee-big-
british-bang
A British icon in its own right, Selfridges has been transformed into a creative
playground for all that is GREAT in
Britain
. The store's legendary rooftop has
been re-opened for the summer, and everyone is welcome. In the 1930s, the
store turned its grass-covered roof into a proper pleasure spot that was
especially popular with
London's
ladies. The roof featured gardens, cafes,
fashion shows and even an all-girl gun club. This summer, Selfridges roof
features a nine-hole crazy golf course. Clad in fondant and piped icing with
cake stand bunkers and sugary waterfalls, the course is designed to look like a
giant display of cakes and jellies modelled after famous
London
landmarks such
as Big Ben,
St Paul's
Cathedral, and Tower Bridge. The rooftop at Selfridges will
offer summer visitors a playful take on
London's
finest sights, with plenty of
great shopping below.
The store's famous windows present zany reinventions of typically British
scenes - from Pearly Kings and Queens to an unforgettable twist on the
changing of the guard. All summer long, Selfridges will unveil curated
exhibitions, amusing performances, and a jolly good collection of British brands
and products through all departments, and in a specially edited shop devoted to
iconic British must-haves.
For over a century, Selfridges led the way in redefining the shopping
experience and is credited with coining the famous phrase,
'The customer is
always right'
in 1909
.
Selfridges was the first retailer to put the fun into
shopping by cleverly arranging products so that customers could touch them.
Early on, Selfridges was also known for creating extraordinary experiences in
the store. The current roof installation is a nod to the past, when well-dressed
shoppers could nip up for a spot of tea and mini-golf against the
London
skyline.
Great Britain
is known around the world as much for royals as for rebels - it's a
nation of extremes. Here are a few examples of the British persona, and how
Selfridges goes all out to celebrate the wonderfully wacky English culture
through The Big British Bang:
Fashion: From dapper dandies to mods and punks,
Britain
has always been at the forefront of fashion.
Brits dress to please themselves and have little time
for concern about what others think.
Selfridges relives the essence of style from the time of the Queen's coronation
with 'Britannica 1951-1953', a specially created exhibition by esteemed fashion
curator Judith Clark. The recreated fashion pieces include a collection of 50s
fashion-forward looks including cinched waists, Capri pants, corset-free
structured tops, sophisticated skirts and dazzling dresses. The historical and
surreal looks are complemented by a hat collection created by famed British
milliner Stephen Jones, referencing the
en vogue
colour of the 1952 coronation
season - Champagne Pink. The exhibition takes place in Selfridges Ultralounge,
continuing through 24 June.
Royalty: She rules! In her Diamond Jubilee year the Queen has 80% of
Britons wanting the country to remain a monarchy.
The Big British Bang feeds the obsession for all things royal, hot on the heels of
last year's Royal Wedding. A special collection of historic royal coronation
gloves created by Dents, the recognised glove makers of the monarchy, is on
public display for the first time ever. Presented in the Wonder Room, Selfridges
concept store, the exhibition's highlights include the left-hand gauntlet glove of
Queen Elizabeth I worn at her coronation ceremony on
15 January 1559
at
Westminster Abbey. Also featured is a pair of 386 year-old occasional gloves
worn by the controversial Charles I. The collection includes additional relics
such as Queen Victoria's mourning gloves and several Jubilee celebration
gloves. Visitors will not want to miss the intricate detailed gloves adorned with
hand embroidered fine silk and gold medal threads and pearls.
Jewels: The Crown Jewels have been guarded in the Tower of
London
since the early 14
th
century and have never been successfully stolen.
Britain has an incredible history and holds its beloved past close.
At Selfridges this summer, The Big British Shop boasts an amazing range of
witty, edgy, and world-class British products. Exclusive and exquisite tiaras are
on offer from famed jewellers including Chopard, Tiffany & Co., Chanel, Bvlgari
and Chrome Hearts in a dedicated tiara shop where those looking to emulate
the Queen herself can browse jewelled headpieces to meet every price point.
Civilised shopping: Brits first invented the idea of the fixed price to
avoid the embarrassment of haggling.
Forming orderly queues,
saying 'please', 'thank you' and 'sorry' are
de rigueur
for most
transactions.
At Selfridges, The Big Yellow Shop will reappear for the first time since the
store's centenary celebrations in 2009. This is a great moment to snap up
limited-edition exclusive products from an extended range created in Selfridges
signature hue Pantone 109, from Ray-Ban to Illamasqua, for collectable
souvenirs with serious cool factor.
Cuppa Tea:
Brits love their small pleasures, such as the
restorative pleasures of tea and scones.
This leaves room for big
eccentricities, which are equally cherished in UK culture.
For The Big British Bang, Selfridges reopens the outdoor space atop the store
to introduce The Big RoofTop Tea & Golf Party. This 100% organic tea shop
from Daylesford invites diners to enjoy 'the highest tea' on Oxford Street and
relax in a fun and fashionable new haven six floors above the hustle and bustle
of
Europe's
busiest shopping street. Neighbouring the teashop is a 9-hole, 2,530
square foot crazy golf course inspired by treasured English desserts and sweets
designed by celebrated British jellymongers Sam Bompas and Harry Parr of
Bompas & Parr.
British Beauties: From Twiggy, to Princess Diana, to
Kate Moss, many of the world's most photographed
women have been British.
Through May and early June, the Big Beauty Bang will be popping up at all four
Selfridges locations in the UK. Customers will be treated like royalty in the
Beauty Halls as British culture comes to life around them through the
appearances of Pearly Kings and Queens, royal thrones and a one-man band.
The make-up counters will feature exclusive products and specialty treatments
and shoppers will have the opportunity to show off their skills at a traditional
English seaside 'Grabber' game where with a bit of luck too, beauty prizes can
be won.
To learn more about experiencing Selfridges in the summer of 2012, please
visit
http://www.selfridges.com/bigbritishbang.
Contact:
For further information and images, please contact:
Gabrielle Shaw Communications
Jeannette Whiting, +44-(0)2077318811
Email Jeannette@gabrielleshaw.com
Gabrielle Shaw Communications
Allison Lawrence, +44-(0)2077318811
Email Allison@gabrielleshaw.com
Video: http://www.multivu.com/mnr/53830-selfridges-queens-jubilee-big-british-
bang
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